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Assistant Brand Manager

Assistant Brand Manager

CotyRepublic Of India, IN
1 day ago
Job description

About the role

We’re looking for an Assistant Brand Manager to join the Coty India team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his / her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.

RESPONSIBILITIES

Brand Marketing, ATL, PR

  • Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand / product rankings and market share
  • Make strategic decisions around big bets and key priorities, with a view to do “fewer, but bigger and better”, showcasing Singapore as the market with best-in-class practices / executions / successes
  • Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches
  • Track and improve Marketing KPIs and ROIs

Trade Marketing, BTL

  • Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence
  • Develop exclusive offerings and promotions tailored to various customers / channels and end-consumers
  • Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations
  • Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
  • Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and / or mitigating risks

    • A&CP Budgeting, P&L Management

  • Plan, own and manage A&CP budget to ensure profitability
  • Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution

    • Market Planning & Forecasting

  • Monitor closely / adjust the forecast for both new marketing initiatives and baseline categories / franchises, according to business needs
  • Work with stakeholders to realize commercial ambitions;

    • to re-phase forecasts when required, and track performances of key pillars

  • Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction

    • Reporting & Others

  • Weekly, Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required
  • Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results
  • Pricing and promotional analysis

    • REQUIREMENTS

    A dynamic and entrepreneurial mindset, with a strong attention to detail, the ideal candidate will bring along the following :

  • Minimally 5 years of 360° brand management experience in Luxury Beauty, particularly in Fragrances, within the Singapore domestic market
  • Significant relevant experience with the Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores is a bonus.
  • Experience in multi-brand portfolio management is preferred
  • A proven track record in brand-building and expansion;

    • a strategic thinker whodoes not gloss over details

  • Excellent time management skills with the ability to prioritize effectively and work under pressure
  • Highly detailed with strong organizational and analytical skills;

    • attuned with performance marketing

  • A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
  • Proactive, agile, with a strong business acumen
  • Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint
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    Brand Manager • Republic Of India, IN

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