Influencer Marketing Specialist

Senior Executive - Influencer Marketing : Passionate about beauty and influencer marketing? ✨ Join Pilgrim as a Senior Executive – Influencer Marketing and lead exciting creator collaborations. Drive impactful campaigns, build strong influencer partnerships, and help shape the future of ethical beauty with us.

Responsibilities :

• Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, YouTube, and other relevant platforms. Lead the development and execution of influencer marketing strategies to boost brand awareness, engagement, and customer acquisition.
• Identify, approach, and build long-term relationships with key influencers and content creators in the industry to drive high-impact collaborations.
• Negotiate and manage influencer contracts and agreements, ensuring alignment with campaign objectives, timelines, and budgets.
• Develop detailed content briefs and strategic campaign proposals for influencers, ensuring on-brand messaging and creative direction.
• Monitor and analyze campaign performance metrics (ROAS, CPC, CTR, conversions), interpret data independently, and provide actionable insights to optimize campaign effectiveness.
• Collaborate cross-functionally with creative, content, and analytics teams to develop and test impactful ad creatives and influencer content.
• Stay abreast of industry trends, emerging social platforms, and competitive landscape to recommend new growth opportunities.
• Mentor and support junior marketing executives in both influencer and performance marketing practices.

Key Requirements :