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Digidarts - Senior Manager - Performance Marketing

Digidarts - Senior Manager - Performance Marketing

DigiDarts Marketing Pvt. Ltd.Gurugram, India
30+ days ago
Job description

About the Role

We are seeking a Senior Performance Marketing Manager to drive our full-funnel media strategy and innovation.

You will be responsible for leading a team, developing strategic media plans, and ensuring our clients achieve their business objectives through both organic and paid initiatives.

This role requires a hands-on leader with a passion for data-driven results and a forward-thinking approach to digital marketing.

Key Responsibilities

Media Planning & Strategy (Full Funnel)

  • Develop strategic, full-funnel media plans by understanding client goals, market dynamics, and competitive landscapes.
  • Analyze the impact of implemented strategies and proactively recommend optimizations to achieve and exceed key performance indicators.
  • Incorporate real-time strategies and changes into ongoing media plans based on immediate client needs and market shifts.
  • Lead strategic initiatives and provide key insights to clients on a periodic basis (weekly, monthly, quarterly).

Media Innovation & Team Growth

  • Act as the hub for innovation, exploring and integrating new marketing technologies and media channels into our service offerings.
  • Stay current on industry trends and the competitive landscape to ensure our strategies are cutting-edge.
  • Demonstrate tangible results from innovative approaches and new channel implementations.
  • Facilitate and conduct periodic training sessions to upskill the performance marketing team.

    • Client Retention & Strategic Relations

  • Ensure high client satisfaction and long-term retention by consistently delivering strong results and maintaining proactive communication.
  • Periodically set up strategic meetings with clients to drive better engagement and foster long-term collaboration.

    • Team Collaboration & CXO Engagement

  • Collaborate closely with CXOs to align on long-term organizational vision and goals.
  • Engage with cross-functional teams to ensure seamless delivery and results throughout the client funnel.
  • Lead innovative projects within the organization to improve overall delivery and & Experience
  • A Master's degree is required.
  • Minimum of 3+ years of experience in media planning and strategy.
  • Proven experience managing a large team and scaling a fast-growing business.

    • Professional Attributes

  • A hands-on, action-oriented approach to problem-solving.
  • A team player with strong leadership and project management capabilities.
  • Strong verbal and written communication skills.
  • Strong analytical and problem-solving skills.

    • Personal Attributes

  • Persistent with a high sense of ownership.
  • Strong interpersonal and influencing skills with a closure mindset.
  • Demonstrated ability to work in a fast-paced, hyper-growth environment

    • (ref : iimjobs.com)

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    Manager Performance Marketing • Gurugram, India