Relaxo Footwear - Regional Sales Manager

Position Title : Regional Sales Manager

Department : Sales and Distribution

Work Location : Regional office

Grade : M3 / M4 Travel Required : Yes(50%)

Reporting to : Administrative : Regional Manager

Reported by : ASMs

Functional : Regional Manager

Category Head

Educational Qualification : Graduate and MBA in Sales / Marketing

Experience : 8 - 12 years

Any additional requirement :

Purpose of the Position :

The purpose of this position is to drive sales in the specific sub-region to meet AOP targets by implementing trade promotions, ensuring stock availability, distributor expansion, etc.

Key Roles and strategy :

• Design & execute sales strategies defined for each sub-category and state to ensure month-on-month achievement of sales target (value and volume).
• The RSM is responsible for overall sales in his assigned territory.

New product launches :

Distributor expansion :

Customer Orientation :

Distributor calls :

Distributor management :

Marketing :

Merchandising :

Distributor investments :

Complaints management :

Product intelligence :

Exception approvals :

Market metrics :

Competitor benchmarking :

Distributor appointment :

Distributor onboarding :

Distributor exclusivity :

People Orientation : Market expansion :

Targets :

Trainings :

Mentorship and supervision :

Internal Business Process :

Sales planning :

Collections :

Balanced billing :

Channel partner engagement :

Market working plan adherence :

Distributor quality tracking :

Scheme success :

Stock availability :

Process sanctity :

Distributor-retailer mapping :

Sales forecasting :

Reviews :

Documentation from distributors :

Functional Behavioral :

Key Result Areas : Quantitative :

Key Stakeholder Marketing / Brand team

External :

(ref : iimjobs.com)