Group Planning Manager

Job Title :

Group Planning Manager

Location : Mumbai

Experience Required : 5–8 years in Brand Strategy, Account Planning, or Integrated Communications

Company : Schbang

Employment Type : Full-time

About Schbang

At Schbang, we’re on a mission to make a Schbang in the world of marketing .

As an integrated creative and technology transformation company, we build meaningful brand experiences that connect business strategy, human insight, and creative excellence.

With 1000+ innovators across Mumbai, Bengaluru, and Delhi, Schbang partners with leading brands across industries to deliver end-to-end marketing solutions —from brand strategy and creative to content, digital, data, and technology.

About the Role

We’re looking for a Group Planning Manager — a sharp, insight-driven and culturally tuned strategist who can decode human truths, translate them into actionable brand strategies, and lead teams to create powerful, effective ideas.

This is a senior strategic role at the heart of Schbang’s creative ecosystem, ideal for planners who have honed their skills in mainline or digital advertising agencies and are ready to drive business and creative impact at scale.

Key Responsibilities

• Lead strategic thinking across a portfolio of brands — from research and insight mining to creative strategy and campaign planning.
• Partner with creative, media, and account teams to craft integrated communication strategies that solve real business problems.
• Mentor and guide a team of strategists and analysts — ensuring strategic consistency and excellence across brands.
• Develop brand frameworks, positioning maps, communication territories , and campaign narratives.
• Conduct and interpret consumer research , semiotic analyses, and trend studies to build culturally relevant work.
• Translate insights into powerful creative briefs that inspire ideas and innovation.
• Present strategies and insights directly to clients and business heads with clarity and conviction.
• Drive measurable effectiveness and help shape Schbang’s strategic planning culture .

What We’re Looking For

What’s in it for You

Website : 🌐 www.schbang.com