Employer Brand Strategist

Role : Digital Marketing Specialist – Talent Branding & Recruitment Marketing

Experience Range : 4 to 8 years

Function : Talent Acquisition

Role Overview :

We are seeking a dynamic Digital Marketing Specialist to join our Talent Branding and Recruitment Marketing team under Talent Acquisition. This role is pivotal in enhancing Mphasis’s employer brand visibility and attracting top talent through strategic digital initiatives. The ideal candidate will manage our careers website, optimize SEO, drive social media engagement, and execute recruitment campaigns that resonate with diverse talent communities. If you are passionate about blending creativity with data-driven marketing to shape talent perception, this role is for you.

Key Responsibilities :

• Website & SEO Management :
• Maintain and optimize careers website for functionality and user experience, including integration with ATS.
• Work with the marketing stakeholders to build new pages to the careers website as per business needs.
• Execute on-page, off-page, and technical SEO strategies to improve SERP rankings.
• Monitor and troubleshoot issues flagged by GA4, Google Search Console, and other analytics tools.
• Social Media & Content Marketing :
• Manage Mphasis Careers social media pages (LinkedIn, Facebook, Instagram, X, YouTube) following brand guidelines.
• Work with external vendor to create engaging posts / flyers for specific jobs and hiring drives with trending hashtags, and captions;

schedule content and monitor performance.

Required Skills & Experience :