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Senior Manager Channel and Retail Marketing

Senior Manager Channel and Retail Marketing

ConfidentialDelhi
5 days ago
Job description

KEY RESPONSIBILITIES :

Channel Marketing :

  • Develop and implement  channel marketing strategies  to support sales and distribution through franchisees, clinics, and other partners.
  • Collaborate with  sales teams  to create targeted marketing campaigns that enhance partner engagement and boost lead conversion.
  • Design and execute  trade promotions, incentive programs, and co-branding initiatives  with channel partners.
  • Conduct market research to identify  new channel and geography opportunities  and optimize existing partnerships.
  • Ensure  correct partner related information  on all mediums - google, website, apps and others

BTL Marketing & Activation :

  • Plan and execute  BTL marketing campaigns , including health camps, in-clinic promotions, kiosks, exhibitions, and on-ground activation programs.
  • Oversee  localized marketing efforts , ensuring alignment with brand messaging while catering to regional customer needs.
  • Develop and manage  patient outreach initiatives  to drive awareness and trust.
  • Work with vendors and agencies to execute BTL activities efficiently and measure ROI.

    • Marketing Strategy & Execution :

  • Design and implement  integrated marketing campaigns  that complement digital and ATL (Above-the-Line) efforts.
  • Ensure consistent  brand positioning  across all customer touchpoints.
  • Analyze  customer behavior, market trends, and competitor activities  to refine marketing strategies.
  • Collaborate with internal teams (product, sales, and digital marketing) to ensure a seamless marketing execution.

    • Performance Tracking & Budget Management :

  • Monitor and measure the  effectiveness of BTL and channel marketing initiatives , adjusting strategies based on performance insights.
  • Manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
  • Prepare  regular reports and presentations  on campaign performance, channel's performance, market insights, and recommendations for leadership.

    • Skills Required

    Scheme, Channel Marketing, Brand Promotion, Brand Positioning

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    Senior Marketing Manager • Delhi