Performance Marketing Specialist – Meta Ads / Google Ads

Performance Marketing Specialist – Meta & Google Ads

Company : Wildship Enterprises (Parent Company of Svastika)

Location : Mumbai-Vikhroli

Department : Marketing

Type : Full-time

At Wildship Enterprises—parent company of Svastika, a brand renowned for blending aesthetics with cultural and spiritual essence—we are on the lookout for a passionate and results-driven Performance Marketing Specialist – Meta & Google Ads to join our vibrant team.

As the Performance Marketing Specialist, you will play a pivotal role in shaping our digital advertising strategies across Meta and Google platforms, driving customer acquisition, and fueling revenue growth. This role demands creativity, strategic thinking, and strong technical know-how to optimize campaigns and unlock new growth opportunities.

Key Responsibilities

Campaign Strategy :

Develop and execute high-performing Meta and Google Ads campaigns to drive quality traffic and maximize conversions.

Performance Analysis :

Monitor campaign performance across both platforms, analyze key metrics, and implement optimization strategies.

Creative Collaboration :

Work with the content and creative teams to develop compelling ad creatives, copy, and landing pages.

A / B Testing :

Design and run experiments to test variables such as headlines, CTAs, and audience segments to boost performance.

Budget Management :

Strategically allocate budgets across channels to ensure maximum ROI and achievement of business objectives.

Audience Targeting :

Use advanced targeting options (custom audiences, lookalikes, keyword strategies, etc.) to ensure campaigns reach the right audience.

Industry Trends :

Stay updated with the latest trends, platform updates, and best practices across Meta and Google advertising ecosystems.

Reporting :

Create comprehensive performance reports with actionable insights and data-driven recommendations.

Qualifications and Skills

Experience :

Proven expertise in managing and optimizing both Meta Ads and Google Ads campaigns.

Analytical Skills :

Strong grasp of KPIs and analytics tools to derive insights and guide strategy.

Creativity :

Ability to conceptualize and collaborate on engaging ad creatives and landing page optimizations.

Technical Knowledge :

Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Pixel, and conversion tracking tools.

Project Management :

Ability to handle multiple campaigns with excellent time and resource management.

Adaptability :

Thrive in a dynamic environment with frequent platform updates and new opportunities.

Why Join Us

At Wildship Enterprises, we're more than just a workplace—we're a community of innovators who believe in making a difference. As the parent company of Svastika, a brand that combines aesthetic finesse with cultural and spiritual significance, we offer an inspiring environment where creativity and strategy meet.

By joining our team, you'll have the opportunity to :

✅ Work on impactful campaigns that shape our brand's legacy.

✅ Collaborate with a passionate, forward-thinking team.

✅ Explore endless growth opportunities in a fast-evolving market.

• Apply now to become an integral part of the Wildship Enterprises journey!

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Skills Required

Google Ads, Google Analytics