Creative Strategist

Role Overview : The Creative Strategist will be responsible for building content strategies, campaign structures, and communication frameworks for our clients. This includes defining what needs to be communicated, how it should be structured, and ensuring alignment with brand goals and audience expectations. The strategist will collaborate closely with the copy, design, and performance teams to guide execution.

Key Responsibilities :

1. Content & Campaign Strategy

• Understand client briefs and develop structured monthly strategies, content buckets, and campaign ideas aligned with business objectives and audience behaviour.
• Define the communication hierarchy, tone of voice, and content directions that guide the creative and copy teams.

2. Creative Ideation

3. Insight & Trend Application

4. Pitch & Proposal Support

5. Client Communication

6. Inter-Department Coordination

Qualifications :

○ Strong understanding of digital-first communication, especially on Instagram and Meta.

○ Ability to structure content calendars and campaign breakdowns.

○ Familiarity with audience segmentation and content targeting.

○ Experience working with creative and performance teams.

○ Strong deck-making and presentation skills.

What we offer :

Location : Andheri West, Mumbai

Mode : Work From Office (WFO)

Job Timings : 10 : 00 AM to 7 : 00 PM