ResearchAyu - Creative Strategist

Creative Strategist ResearchAyu :

ResearchAyu is on a mission to make the incurable curable. We build evidence-based Ayurvedic medicines that regenerate knee cartilage, repair spinal discs, normalize autoimmune markers, and reverse Type-2 diabetes without invasive procedures or lifelong drug dependency.

As Indias fastest-growing regenerative health startup with a 130 crore+ revenue run rate, we are redefining healthcare outcomes through clinical research, advanced tech, and most importantly compelling storytelling.

Role Overview :

Were seeking a Creative Strategist to develop, script, and optimize high-performing video and visual creatives for Meta (Facebook & Instagram) lead generation campaigns. You will work closely with performance marketers, doctors, editors, and founders to craft narratives that generate emotional connection and drive conversions.

This is not a generic content role its mission-critical for building trust in Ayurveda through research-backed, relatable, and compliant storytelling.

Key Responsibilities :

• Develop creative concepts for Meta lead gen campaigns across verticals (Knee, Spine, Diabetes, Autoimmune).
• Write short-form ad copy, video scripts, headlines, and landing page messaging aligned with patient psychology.
• Collaborate with video editors and designers to bring your creative ideas to life.
• Create multiple ad variants for A / B testing and iterate based on performance insights.
• Repurpose testimonials, clinic moments, doctor expertise, and clinical outcomes into high-conversion assets.
• Ensure all creative content complies with healthcare advertising guidelines.
• Conduct competitor and creative trend research regularly.

Ideal Candidate :

What Youll Get :

(ref : iimjobs.com)