Manager - Business growth and Development

Designation : Manager - Sales

Office Location : Mumbai

Position Description :

The core responsibility is to build and sustain the Mediasmart business for their respective region. This entails penetration across direct brand partnerships, agency relations & building thought leadership across the branding eco system for the platform. We're looking for seasoned brand sales enthusiasts with an entrepreneurial mindset to replicate & scale this platform's success within India as it has seen globally.

Primary Responsibilities :

• Engage at leadership levels with top advertisers to create joint business plans and drive them to success. Systematically drive thought leadership within the branding ecosystem for your brand.
• Work to build an active sales pipeline for large Agency / Trading Desk deals and also for Brand IO business & ensure quarterly goals achievement for their respective region as the regional leader.
• Lead sales for Affle's MediaSmart programmatic & proximity platform, CTV & mDMP proposition to leading agencies, trading desks and advertisers in your region.
• Instil a culture of collaboration and accountability.
• Drive revenue growth by activating new accounts; enable the direct sales team to drive programmatic revenue.
• Optimize programmatic platforms for maximum revenue generation.
• Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)
• Periodic reporting and analysis of our programmatic efforts.
• Create and maintain strong relationships with the programmatic players in the market.
• Work actively with global Client Services, Supply & Marketing teams to help drive success for onboarded clients.
• Attend key industry events to represent mediasmart and identify growth trends in the digital advertising ecosystem.

Required Skills :

Work Environment Details :

About Affle :

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affl e's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle India successfully completed its IPO in India on 08. Aug.2019 and now trades on the stock exchanges (BSE : 542752 & NSE : AFFLE). Affle Holdings is the Singapore-based promoter for Affle India and its investors include Microsoft, Bennett Coleman &Company (BCCL) amongst others.

For more details : www.affle.com

About BU :

Mediasmart is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioral signals to better target and personalize their message.

Skills Required

Dsp, programmatic advertising , dmp