Sr. Manager

Inviting applications for the role of Manager / Sr . Manager - Adobe Experience Platform (AEP) CDP

This role involves leading the architecture, design, and implementation of an Adobe Experience Platform (AEP) Customer Data Platform (CDP) to drive data-driven marketing and personalization. The Tech Lead will collaborate with cross-functional teams, including marketing, analytics, data engineering, and IT, to build a unified view of the customer and ensure effective data integration and activation.

Responsibilities -

Architecture & Implementation : Define and implement scalable and secure AEP CDP architecture.

Team Leadership : Guide and mentor a team of developers, architects, and analysts.

Data Integration : Oversee integration of various data sources to create unified customer profiles.

Customer Identity Management : Manage the identity resolution process for enriched customer insights.

Stakeholder Collaboration : Work with marketing, analytics, and IT to align AEP with business goals for customer segmentation and personalization.

Compliance : Ensure compliance with data privacy regulations (GDPR, CCPA).

Martech Integration : Integrate AEP CDP with other Adobe tools and the marketing technology stack.

Performance Optimization : Monitor and optimize AEP platform usage.

Vendor Management : Coordinate with Adobe and other vendors for timely feature and support delivery.

Qualifications we seek in you!

Minimum Qualifications / Skills

Relevant exp. in marketing technology, DMP / CDP implementation, and team leadership.

Deep experience with Adobe Experience Platform, customer data models, and data governance.

Strong skills in integrating data for segmentation and personalization, and familiarity with Adobe Experience Cloud.

Knowledge of data privacy regulations and cloud platforms (AWS, GCP, Azure).

Strong communication and stakeholder management abilities.

Bachelor's degree in a related field Master's preferred

Preferred Qualifications / Skills :

Experience with machine learning for personalization.

Proficiency in data visualization and reporting tools .

Background in Agile / Scrum environments.