Key Responsibilities :
- Conduct market research to identify potential clients (e.g., accounting firms, SMEs, CPAs, IT companies, startups, real estate developers, etc.) in the US, Canada, UK, Europe, Australia, and New Zealand.
- Generate and qualify leads via LinkedIn , email marketing , and cold outreach .
- Build and maintain a database of prospective clients using CRM tools .
- Collaborate with the sales & BD team to create tailored outreach strategies.
- Execute outbound campaigns and follow up on marketing inquiries.
- Schedule discovery calls and demos for the business development team.
- Monitor and report performance metrics (e.g., open rates , response rates , conversions , etc.).
- Create and optimize email sequences, LinkedIn InMail scripts , and marketing collateral.
- Stay updated on competitors and industry trends in the outsourcing and accounting space.
Qualifications & Skills :
Bachelor's degree in Marketing, Business Administration, or a related field.1-3 years of experience in lead generation, business development, or marketing roles, preferably in the B2B or outsourcing industry.Proven experience in targeting international markets , especially the US, UK, Canada, Europe, Australia, and New Zealand.Hands-on experience with LinkedIn Sales Navigator , Apollo , HubSpot , or similar CRM tools .Excellent written and verbal communication skills .Ability to work independently and manage time effectively.Familiarity with accounting / financial services is a plus, but not mandatory.Preferred Qualities :
Self-starter with a proactive and target-driven approach.Strong research and analytical abilities.Tech-savvy with the ability to learn new tools quickly.Comfortable working across time zones (if required for client follow-ups).Compensation and Benefits :
Career growth opportunities in a fast-growing company .Performance-based incentives and bonuses .Skills Required
Lead Generation, Sales, Hubspot