MarTech Specialist

Job Opportunity : MarTech Specialist

Location : Remote | Global Team Collaboration

About Us

At Helium , we believe in transforming data into powerful customer experiences. We work with some of the most forward-thinking brands, helping them unlock the full potential of their digital ecosystems. Our India-based MarTech team is expanding, and we’re looking for a MarTech Specialist who thrives at the intersection of technology, analytics, and marketing strategy.

If you’re passionate about it and want to make a real impact on client decision-making, this role is for you.

Role Overview

As a MarTech Specialist , you will be responsible for managing and optimizing Adobe stack to deliver personalized journeys and actionable insights. You’ll work closely with global stakeholders / clients, collaborating with marketing, analytics, and engineering teams to design, execute, and optimize customer experiences.

This role is a mix of client handling, technical expertise, and strategic decision-making.

Key Responsibilities

• Act as the primary client-facing MarTech expert for India operations, guiding strategy and execution
• Manage, configure, and optimize Adobe Solutions :
• Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Journey Optimizer (AJO), Adobe Target
• Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals
• Build and maintain tagging strategies, data layers, and implementation of best practices
• Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement
• Support and optimize A / B and multivariate testing strategies with Adobe Target
• Troubleshoot and resolve technical and data issues in the MarTech stack
• Stay updated on industry trends, Adobe product updates, and best practices
• Provide training, documentation, and knowledge-sharing across internal teams

Qualifications & Skills

Why Join Helium?

Interested?

Apply now via LinkedIn Easy Apply or share your CV with us