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Director of MarTech

Nibble EdgeIndia

1 day ago

Job description

The Role

Are you a technical leader who thrives at the intersection of marketing strategy and robust engineering? We are seeking a Technical Director, MarTech to be the crucial bridge between our development teams and our clients.

This pivotal role requires an individual with a deep, authoritative technical mind—someone who can truly understand complex requirements, assess platform risks, and architect scalable, high-performing MarTech solutions. Simultaneously, you will be a masterful communicator, translating these technical concepts into clear, compelling, and commercially sound insights for non-technical stakeholders and client executives.

You will be responsible for building, mentoring, and scaling our development capability across key marketing technology platforms, including WordPress and Adobe Experience Manager (AEM). A core function of this leadership role is to implement best-practice systems and agile processes to ensure our engineering output is efficient, compliant, and world-class.

Key Responsibilities

Technology & Quality Assurance : Oversee and assure the quality, performance, and strategic alignment of the technology team's output across all client engagements.
Strategic Scoping & Documentation : Lead the scoping of new MarTech requirements, translating client business needs and marketing strategies into detailed, accurate technical specifications and documentation.
Workflow Optimization & Governance : Continuously improve development workflows, systems, and delivery processes (DevOps, QA, CI / CD) to enhance team productivity and velocity.
Team Development & Recruitment : Drive the ongoing professional development, mentoring, and recruitment of the engineering team, fostering a culture of technical excellence and accountability.
Innovation & Future-Proofing : Stay ahead of the curve on the latest trends in development, Generative AI, and emerging marketing technology, incorporating strategic insights into our service offerings and roadmaps.

Who This Role Suits

This is an ideal role for a technically-minded leader who possesses the following attributes :

The Ex-Developer Leader : An individual with a strong development background who now enjoys the challenge of leading and mentoring teams as much as the satisfaction of architecting a perfect solution.

A Collaborative Driver : A true problem-solver who thrives on cross-functional collaboration and excels in the demanding, fast-paced environment of an agency.

The Confident Communicator : A persuasive and confident communicator capable of building instant rapport with clients and effectively motivating geographically dispersed teams.

The Systems Architect : A systems thinker who genuinely enjoys identifying bottlenecks and refining workflows for maximum efficiency and quality.

The Owner : Someone comfortable with a high degree of autonomy, ownership, and navigating the occasional ambiguity or "organized chaos" that comes with rapid growth.

Must Have

Agency Experience : Proven experience working in a digital or creative agency setting, with exposure to delivery models in Western markets (e.g., North America, UK, Europe, ANZ).

Client Communication : Demonstrated ability to communicate directly and effectively with senior-level clients (Director / VP / C-Suite), presenting technical strategy and solutions with clarity and confidence.

MarTech Platform Expertise : Deep technical understanding of the MarTech landscape, with mandatory, in-depth experience in architecting and delivering solutions on :

WordPress (including enterprise-level and headless setups)

Adobe Experience Manager (AEM)

Familiarity with marketing automation platforms like Marketo is essential.

Strong Network : An established professional network of developers, architects, and technical specialists that can be leveraged for future recruitment and partnership opportunities.

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