Retention Marketing - Senior Executive - CRM

Job Overview :

We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.

Key Responsibilities :

Retention Strategy Development :

Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.

Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.

Campaign Management :

Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.

Optimize campaigns across email, SMS, push notifications, and in-app messaging.

A / B test campaigns to determine what drives the best engagement and retention.

Data Analysis & Reporting :

Monitor campaign performance and derive actionable insights using analytics tools.

Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.

Collaboration :

Work closely with product, content, and marketing teams to align retention efforts with overall business goals.

Partner with the design team to create engaging creatives and messaging.

Tool Expertise :

Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.

Stay updated with the latest features of these platforms and implement best practices.

Customer Insights :

Gather and interpret customer feedback to improve retention strategies.

Identify patterns and trends in customer behavior to predict churn and take proactive measures.

Knowledge and Skill / Qualification Requirements :

1–3 years of experience in retention marketing or customer lifecycle management.

Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.

Strong analytical skills and a data-driven mindset.

Familiarity with segmentation, A / B testing, and campaign optimization.

Excellent communication skills with a focus on creating customer-centric strategies.