Sales Marketing Executive

About Nivasi

Nivasi is a community-first platform designed to help residents of gated communities discover and interact with trusted service providers, local businesses, and product sellers. We are expanding our on-ground presence and looking for a driven, smart, and relationship-oriented Marketing Executive to support our growth.

Role Overview

We are seeking a proactive and energetic Marketing Executive who can manage on-ground marketing, vendor onboarding, resident engagement, and customer support. The ideal candidate is comfortable with field sales, highly computer savvy, and capable of managing both relationship-building and operational follow-through.

Key Responsibilities

1. Vendor Acquisition & Business Outreach

Meet local businesses (service providers, shops, product sellers) to onboard them onto the Nivasi platform.

Explain Nivasi’s value proposition, pricing, and onboarding process.

Build long-term relationships with businesses and encourage them to stay active on the platform.

2. Field Sales & Platform Management

Conduct in-person outreach within communities and nearby business zones.

Use the Nivasi Admin Portal to onboard vendors, update listings, upload product details, and monitor activity.

Assist vendors in understanding how to use the platform and respond to resident reviews.

3. Product Listing & Review Generation

Identify local product-based businesses and help them list their catalog on Nivasi.

Encourage vendor partners to request reviews from residents to build trust and visibility.

Work closely with the product team to ensure listings are complete and accurate.

4. Resident Customer Support

Handle incoming support queries from residents via WhatsApp, email, or calls.

Troubleshoot issues related to orders, vendor communication, or app usage.

Provide prompt and empathetic assistance with a strong customer-first mindset.

5. Marketing Content & Campaign Execution

Create simple yet powerful copy for email and WhatsApp marketing campaigns.

Understand customer pain points and articulate how Nivasi solves them.

Work with internal teams to execute campaigns that drive engagement and adoption.

6. Order Delivery Escalation Management

Monitor vendor performance and order delivery statuses.

Follow up with vendors when orders are delayed or issues arise.

Ensure escalated orders are delivered promptly and maintain service quality standards.

7. Engagement & Growth Initiatives

Drive resident engagement through platform activities, offers, and communication.

Collect on-ground feedback from both residents and vendors to improve adoption.

Work closely with the leadership team to plan and execute community engagement ideas.

8. Work Discipline & Flexibility

Work standard business hours (9 AM – 6 PM, Monday–Friday).

Be willing to extend hours occasionally during busy periods, events, or escalations.

Maintain professionalism, punctuality, and ownership at all times.

Required Skills & Qualifications

Must-Have Skills

2–5 years of field sales / marketing experience , preferably in local business onboarding, FMCG, logistics, or hyperlocal apps.

Strong communication skills in English and Tamil (spoken & written).

Tech-savvy with hands-on experience using admin portals, CRM tools, spreadsheets, and mobile apps.

Customer support experience with strong problem-solving ability.

Content writing ability for WhatsApp / email campaigns (basic marketing copywriting).

Negotiation & persuasion skills to convince local businesses and drive partnerships.

Ability to multitask across marketing, sales, support, and operational follow-ups.

A go-getter mindset with the ability to operate independently and deliver results.

Good-to-Have Skills

Experience working with hyperlocal marketplaces (Dunzo, Swiggy Stores, UrbanClap, Zomato, etc.).

Familiarity with community-focused platforms or B2C consumer apps.

Creative thinking for engagement initiatives.

Prior experience working with support ticketing systems.

Personality Traits

Highly energetic and self-driven

Excellent interpersonal skills

Empathetic and resident-focused

Detail-oriented with a sense of ownership

Comfortable working in fast-moving startup environments

Compensation

Competitive salary based on experience + performance incentives based on vendor onboarding, resident engagement, and operational efficiency.