Growth Manager

Position :

Growth Manager – Casual / Social Games

Location : On-site – Surat

Experience :

5+ Years in Growth, Product Marketing, or Gaming Ecosystem

Employment Type : Full-time

About THRYL

THRYL, powered by

Glazer Labs , is India’s first

gaming super-app , bringing together esports, casual / social games, live streaming, and tokenized rewards. With

400K+ users, 74K DAU, and 20,000+ hyper-casual games , THRYL is on track to reach

1M+ installs by December 2025 .

Casual / Social Games are a

core growth pillar . We are seeking a

Growth Manager

who will lead strategies to

scale MAU to 500K+ in the next 12–14 months

while unlocking

sustainable monetization

from player engagement.

Role Overview

The Growth Manager will own

acquisition, retention, engagement, and monetization strategies

for THRYL’s casual / social game vertical. This role requires a balance of

data-driven growth hacking, creative campaign execution, and deep understanding of gaming ecosystems.

Key Responsibilities

1. Growth & Acquisition

Build and execute growth campaigns across

organic, influencer, referral, and paid channels .

Scale

campus ambassador & creator-led programs

to boost installs.

Drive cross-promotion between THRYL’s esports and social gaming ecosystem.

2. Engagement & Retention

Design

daily streaks, leaderboards, quests, and season passes

to drive stickiness.

Integrate

social loops (friends, communities, creator ladders)

to improve network effects.

Monitor cohorts to improve

Day 1 / Day 7 / Day 30 retention rates .

3. Monetization

Scale

offerwall completions, in-game ads, and micro-subscriptions .

Optimize

reward catalog pricing

and align rewards with monetizable actions.

Work with ad networks to increase

eCPM and fill rates .

4. Analytics & Reporting

Track key KPIs :

DAU, MAU, ARPU, ARPPU, LTV, Churn .

Build growth dashboards with product / data teams for

real-time decision making .

Conduct

A / B tests

for onboarding, gameplay incentives, and reward flows.

5. Leadership & Collaboration

Own and deliver the

12–14 month roadmap to 500K MAU .

Collaborate with product, design, and tech teams to prioritize growth features.

Mentor growth associates, set weekly OKRs, and report progress to leadership.

Requirements

Bachelor’s or Master’s degree in Business, Marketing, or related field.

5+ years of proven growth experience

in consumer apps, gaming, or digital ecosystems.

Track record of scaling

MAU and revenue

in high-growth environments.

Strong knowledge of

growth frameworks, retention strategies, and A / B testing .

Analytical mindset with experience in

PostHog, Mixpanel, Firebase, or similar tools .

Deep understanding of

gaming monetization (ads, offerwalls, subscriptions) .

Strong leadership, communication, and stakeholder management skills.

Preferred Qualifications

Experience in

casual / social gaming apps

or consumer engagement platforms.

Familiarity with

Web3 / token-based rewards .

Strong network with

publishers, creators, and community managers .

Experience running

creator / influencer-led growth campaigns .

What We Offer

Opportunity to

scale a gaming ecosystem

to 500K+ MAU.

Competitive compensation with

performance-linked bonuses .

Equity options

to share in THRYL’s growth.

Comprehensive health and wellness perks.

Professional growth opportunities :

certifications, conferences, leadership training .

Growth Strategy & Proposal to Senior Management

Objective : Scale

Casual / Social Games MAU from current base to 500K+ within 12–14 months

and generate revenue from player engagement.

Strategic Pillars

1. Acquisition

Campus Ambassadors :

Expand to 2,500+ students driving installs via challenges & referral rewards.

Creator-Led Growth :

Partner with 100+ micro-influencers for social game tournaments.

Performance Marketing :

Run small-scale pilots with strict

CAC vs LTV guardrails .

Cross-Promotion :

Convert esports users into casual game players through reward-linked campaigns.

2. Engagement & Retention

Launch

daily streak rewards

to improve D1 / D7 retention.

Roll out

monthly cross-game leaderboards

with prize pools.

Build

community ladders and friend-invite bonuses

for social loops.

Introduce

mini season passes

for casual players with low-cost subscription tiers.

3. Monetization

Optimize

offerwall completion funnel

with better task visibility.

Integrate

ads + rewarded video loops

across high-traffic casual games.

Expand

reward catalog

to include popular vouchers (gaming credits, OTT, lifestyle brands).

Experiment with

micro-subscription bundles (₹49–₹99 / month) .

4. Measurement & Reporting

Weekly growth dashboard tracking

MAU, DAU, ARPU, completion rates, retention curves .

Monthly reporting to senior management with

variance vs targets .

Continuous

A / B testing

on onboarding, reward placements, and notifications.

12–14 Month Roadmap

Q1 (0–3 months) :

Build referral loops, launch new leaderboard formats, optimize offerwall visibility.

Q2 (4–6 months) :

Scale campus ambassador program nationwide, onboard 50 creators, roll out daily streaks.

Q3 (7–9 months) :

Introduce season passes, expand ad integrations, optimize ARPU via catalog revamp.

Q4 (10–12 months) :

Double down on top-performing channels, optimize LTV : CAC ratio, scale to

500K MAU .

Proposal Summary to Senior Management :

With focused execution across acquisition, engagement, and monetization , THRYL can

scale casual / social games to 500K+ MAU within 12–14 months , while simultaneously generating revenue through

offerwalls, ads, and subscriptions . This vertical will create a

sticky, monetizable user base

that complements esports growth and strengthens THRYL’s position as India’s gaming super-app.