Talent.com
AVP, Enterprise Marketing Center Administrator L10

AVP, Enterprise Marketing Center Administrator L10

ConfidentialHyderabad / Secunderabad, Telangana, India
5 days ago
Job description

JOB_POSTING-3-74802

Job Description

Role Title : AVP, Enterprise Marketing Center Administrator L10

Company Overview : Synchrony (NYSE : SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

  • We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
  • We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
  • We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Organizational Overview

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary / Purpose

We are seeking an experienced, detail-oriented Enterprise Marketing Center Administrator to oversee the administration and optimization of our centralized enterprise marketing automation platform. This platform supports multiple business units, brands, and both print and digital collateral, ensuring governance, compliance, scalability, and seamless execution of accessible assets. The ideal candidate will act as a platform guardian and subject matter expert, collaborating with marketing, IT, data, compliance teams, and vendors, to empower our business users and ensure excellence in customer engagement.

Key Responsibilities

  • Administer, configure, and optimize the Enterprise Marketing Center environment for multiple business units and platforms.
  • Oversee user provisioning, role management, permission sets, and business unit hierarchies to ensure correct access, data segmentation, and compliance.
  • Manage the configuration and maintenance of shared resources, such as data extensions, content libraries, templates, personalization, and automations.
  • Support the setup, execution, and monitoring of scalable cross-BU / joint campaigns and platform integrations.
  • Serve as the main point of contact for platform support, troubleshooting, and incident resolution, escalating to vendor support as appropriate.
  • Train, onboard, and support platform and industry marketers, providing documentation, best practices, and ongoing guidance.
  • Ensure data integrity and governance, monitoring system performance and proactively addressing risks or anomalies.
  • Stay current on platform releases, updates, and industry trends, proactively recommending enhancements or process improvements.
  • Uphold privacy policies and compliance requirements across all business units.
  • Develop and deliver performance reports, dashboards, and insights for stakeholders across multiple segments.
  • Collaborate with IT, data, and compliance teams to support technical integrations, upgrades, and new feature rollouts.
  • Required Skills / Knowledge

  • Bachelor's degree with 4+ years of progressive business experience, or in lieu of a degree 6+ years of progressive business experience.
  • 4+ years of experience administering enterprise-grade marketing automation platforms.
  • Experience supporting multi business unit / brand environments within a centralized enterprise platform.
  • Strong knowledge of data management, automation workflows, and campaign deployment best practices.
  • 4+ years of experience with relevant scripting or query languages (SQL, AMPscript, JavaScript, HTML / CSS).
  • Understanding of data privacy regulations and platform security.
  • Excellent problem-solving, communication, and organizational skills.
  • Experience with platform integrations and marketing technology stack design is a plus.
  • Experience or knowledge of digital printing or print on demand workflows are a plus.
  • Desired Skills / Knowledge

  • Holistic, system-level thinking with a deep understanding of project ecosystems and their impact on user experiences.
  • In-depth understanding of design, front-end, and backend technology dependencies, coupled with extensive experience using design systems.
  • Strong portfolio of design projects that includes responsive websites and or applications
  • Demonstrated ability to solve problems creatively and effectively
  • Eligibility Criteria

    Bachelor's degree with 4+ years of progressive business experience, or in lieu of a degree 6+ years of progressive business experience.

    Work Timings : 2PM - 11PM IST

    For Internal Applicants

  • Understand the criteria or mandatory skills required for the role, before applying
  • Inform your manager and HRM before applying for any role on Workday
  • Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
  • Must not be any corrective action plan (First Formal / Final Formal, LPP)
  • L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
  • L8+ Employees can apply
  • Grade / Level : 10

    Job Family Group

    Marketing

    Skills Required

    Data Management, Javascript, Css, Html, Sql

    Create a job alert for this search

    Avp • Hyderabad / Secunderabad, Telangana, India

    Related jobs
    • Promoted
    AVP / VP-VAPT

    AVP / VP-VAPT

    NopalCyberHyderabad, Telangana, India
    As VP / AVP – Offensive security services, you will provide strategic and technical leadership for NopalCyber’s Offensive Security practice. You will lead and evolve core services such as Penetration ...Show moreLast updated: 30+ days ago
    • Promoted
    Administrator

    Administrator

    MNR UniversitySangareddy, Telangana, India
    Assistant / Deputy / Senior Manager.Post Graduate will be preferred.Good written and oral communication skills in English. Excellent knowledge in computer applications (MS Office and other any accounts....Show moreLast updated: 22 days ago
    • Promoted
    Revenue Marketing Systems Lead

    Revenue Marketing Systems Lead

    Unloqsecunderabad, telangana, in
    This roles is open to candidates in : .Unloq is part of Linklogis Group, an award-winning leader in supply chain finance. With deep expertise in serving major buyers in North America, Europe and Asia,...Show moreLast updated: 1 day ago
    • Promoted
    Sccm Administrator

    Sccm Administrator

    Tata Consultancy ServicesHyderabad, Republic Of India, IN
    Role : End User Computing Lead SME.Required Technical Skill Set : EUC competency on all domains with additional expertise on Desktop / Laptop configuration with Leadership quality, MECM, Intune, App pa...Show moreLast updated: 30+ days ago
    • Promoted
    HPC System Administrator - Active Directory

    HPC System Administrator - Active Directory

    NVISH SOLUTIONS PRIVATE LIMITEDHyderabad
    Responsibilities : - Administration of HPC and VDI clusters - User Account management for HPC onboarding and offboarding ...Show moreLast updated: 30+ days ago
    • Promoted
    IBM Sterling Integrator Administrator

    IBM Sterling Integrator Administrator

    Pragma Edge IncHyderabad, Telangana, India
    Senior IBM Sterling Integrator Administrator.Location : Hyderabad / Bangalore.At least 4 years of hands-on experience on Sterling Integrator, 5. Exposure / experience on any other B2B suite of products ...Show moreLast updated: 30+ days ago
    • Promoted
    Vapt-Avp

    Vapt-Avp

    NopalCyberHyderabad, Republic Of India, IN
    NopalCyber makes cybersecurity manageable, affordable, reliable, and powerful for companies that need to be resilient and compliant. Managed extended detection and response (MXDR), attack surface ma...Show moreLast updated: 9 days ago
    • Promoted
    Ibm Sterling Integrator Administrator

    Ibm Sterling Integrator Administrator

    Pragma Edge IncHyderabad, Republic Of India, IN
    Senior IBM Sterling Integrator Administrator.Location : Hyderabad / Bangalore.At least 4 years of hands-on experience on Sterling Integrator, 5. Exposure / experience on any other B2B suite of products ...Show moreLast updated: 30+ days ago
    • Promoted
    Netenrich - Marketing Specialist

    Netenrich - Marketing Specialist

    NetEnrichHyderabad, India
    Resolution Intelligence CloudTM is our native-cloud data analytics platform for enterprises and services providers that need highly scalable, multitenant security operations and / or digital operatio...Show moreLast updated: 26 days ago
    • Promoted
    AVP- Marketing

    AVP- Marketing

    ConfidentialHyderabad / Secunderabad, Telangana, India
    Scale Website Traffic to 1M+ Visitors & Build a Powerhouse Brand!.Are you a visionary marketing leader passionate about driving demand, scaling digital presence, and building a world-class brand Ne...Show moreLast updated: 5 days ago
    • Promoted
    Avp-Business Planning & Analysis

    Avp-Business Planning & Analysis

    MashreqHyderabad, Republic Of India, IN
    Review and update the ALM policy, ensuring governance around ALM process.Keep oversight of key developments / escalations from IBG ALCO. Monitor recovery plan triggers.In depth analysis of Net interes...Show moreLast updated: 15 days ago
    • Promoted
    • New!
    Avp-Planning & Strategy

    Avp-Planning & Strategy

    Blueprint Technologies Pvt LtdSecunderabad, Republic Of India, IN
    A Majesco Billing Center Developer specializes in building, configuring, and maintaining insurance billing solutions using the Majesco platform. This role is most common in organizations implementin...Show moreLast updated: 12 hours ago
    • Promoted
    Camp Systems - Marketing Automation Analyst - HubSpot

    Camp Systems - Marketing Automation Analyst - HubSpot

    Camp Systems Pvt LtdHyderabad, India
    Marketing Automation Analyst - HubSpot (3-8 yrs) Key Responsibilities : 1.Campaign Workflow Development : Design, build, and refin...Show moreLast updated: 30+ days ago
    • Promoted
    Data Center Engineer

    Data Center Engineer

    Estarta SolutionsHyderabad, IN
    Estarta is seeking a highly skilled.This role is best suited for professionals with deep expertise in.As a key technical contributor, you will be responsible for ensuring.Cisco Nexus platforms (NX-...Show moreLast updated: 30+ days ago
    • Promoted
    SCCM Administrator

    SCCM Administrator

    Tata Consultancy Serviceshyderabad, telangana, in
    Role : End User Computing Lead SME.Required Technical Skill Set : EUC competency on all domains with additional expertise on Desktop / Laptop configuration with Leadership quality, MECM, Intune, App pa...Show moreLast updated: 30+ days ago
    • Promoted
    VAPT-AVP

    VAPT-AVP

    NopalCyberhyderabad, telangana, in
    NopalCyber makes cybersecurity manageable, affordable, reliable, and powerful for companies that need to be resilient and compliant. Managed extended detection and response (MXDR), attack surface ma...Show moreLast updated: 9 days ago
    • Promoted
    • New!
    Team Member - Sourcing (Biologics)

    Team Member - Sourcing (Biologics)

    Aurigene Pharmaceutical Services LimitedShamirpet, Telangana, India
    Team Member - Sourcing (Biologics).Aurigene Pharmaceutical Services Ltd.Are you a procurement specialist who understands the fast-paced demands of the pharmaceutical industry? Can you strategically...Show moreLast updated: 16 hours ago
    • Promoted
    AVP - Account Based Marketing

    AVP - Account Based Marketing

    ConfidentialHyderabad / Secunderabad, Telangana, India
    AVP, Account-Based Marketing – Drive High-Impact Marketing for Enterprise Accounts!.Are you an Account-Based Marketing (ABM) expert ready to take your career to the next level Do you thrive in data...Show moreLast updated: 5 days ago