Department : CD - Sales
Job Title : Key Account Executive (KAE)
WL : 1B
Location : Mumbai RO
Reports to : Roopal Singh
Subordinates : None directly; works with CM, CD-Ops, CD-Finance, CD-Supply Chain
Assists : KAM in handling account portfolio
Role Overview :
- Omnichannel focus, combining Modern Trade & E-commerce, with emphasis on e-commerce capability.
- Requires strong customer relations skills and maintaining positive working relationships with counterparts.
- Process-oriented with high discipline and adherence to timelines.
- Strong business understanding necessary.
Key Responsibilities :
Drive the right mix and activation with customers by planning promotions and investments alongside KAM and CMM.Ensure smooth and aligned operations to support business growth via a strong supply chain.Maintain stock levels, ensure supply fills, and manage firefighting concerns.Forecast business and plan stock supplies to ensure continuity.Interact constantly with customers to understand business plans and create supply estimates.Have a thorough understanding of e-commerce workings, path to purchase, and category management.Demonstrate an entrepreneurial mindset to handle unstable customers and establish Ways-of-Working dynamically.Innovate activation solutions and stay aware of global retail trends.Understand channels driving traffic on e-commerce portals and shopper funnel metrics.Be a strong team player collaborating with both e-commerce and Modern Trade teams.Manage accounting and claim settlements for clean accounting.Use a data-centric approach, leveraging data and insights to drive business decisions.Handle performance marketing, including ROAS calculation and impact analysis of online assets.Skills Required
Customer Relationship Management, Process Orientation, Business Acumen