Category Manager - Consumer Segment - PCMO & MCO

A diversified conglomerate with a strong presence in the Oil & Lubricants sector is looking for a Category Manager to drive product strategy and market growth within its automotive lubricants business."

Position Title : Category Manager - Consumer Segment (PCMO & MCO)

Location : Mumbai

Position Summary : We are seeking a highly motivated and commercially astute Category Manager to drive our product strategy, new introductions, and retail market success within the Automotive industry. The ideal candidate will possess a deep understanding of industry trends, product lifecycle management, and trade marketing dynamics.

Key Responsibilities :

• Industry & Market Analysis : Maintain a good understanding of major trends and developments in the Automotive industry to inform strategic decisions.
• Product Strategy & Lifecycle : Oversee Product Life Cycle Management for (Passenger Car Motor Oil & Motorcycle Oil) from ideation to discontinuation, including new product road mapping.
• New Product Introduction (NPI) : Lead consumer research efforts to identify gaps and opportunities for new product introduction.
• Trade Marketing & Retail Execution : Apply in-depth knowledge of trade marketing to develop and execute programs that drive sell-through, specifically targeting stakeholders in the retail market (distributor, retailer, mechanics).
• Marketing Campaign Management : Establish new products and maintain existing ones through effective planning and execution of ATL (Above-The-Line) & BTL (Below-The-Line) activities.
• Commercial & Margin Management : Utilize sharp commercial acumen for margin management (pricing, cost analysis, profitability tracking) across all product lines.
• Cross-Functional Project Management : Manage internal and external stakeholders (e.g., Sales, Technical, vendors) to ensure the timely execution of projects with quality delivery.
• Competitive Intelligence : Conduct continuous competition mapping, including detailed analysis of competitor products and prices, to maintain a competitive edge.

Qualifications & Skills :

Experience : Proven experience (4-6 years) in Product Management, Trade Marketing, or a similar commercial role within the Lubricants, Paints, Chemicals, FMCG / FMCD, Electrical industry.

Industry Knowledge : Demonstrated ability to understand and leverage automotive industry trends.

Commercial Acumen : Strong financial and analytical skills, particularly in margin analysis and profitability.

Communication : Excellent negotiation, presentation, and cross-functional communication skills.

Education : Full time MBA

(ref : iimjobs.com)