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Category Growth Strategist

Category Growth Strategist

ScapiaBengaluru, Republic Of India, IN
1 day ago
Job description

Scapia! A credit card that's out there to make travel happen for people, by converting their everyday expenses into travel experiences. We're a bunch of passionate people who work together, brainstorm and debate with each other, and don't stop until we're but proud of our work. Customer delight tops everything else!

We've worked hard to create an environment of honesty and passion that sets everyone up for success.

We are looking someone to drive category growth in our Travel business team. In this role you will play a critical part in driving the growth and success of Scapia. You will be responsible for identifying and capitalising on growth opportunities & developing strategies to achieve business objectives for the category.

Key Responsibilities :

1. P&L : Ideating & implementing topline & bottom line strategies for short & long term on driving right selection, portfolio mix and margin improvement

2. Market Understanding : Analyse market trends, customer behaviour, and competition to identify new innovations and opportunities.

3. CRM, Marketing & Merchandising : Working closely with marketing teams to drive growth by leveraging & identifying marketing opportunities in-app & off-app to engage users

4. Analytical Mindset : Identify & understand customer trends, conversion funnels and cohort analyses & recommend business decisions based on the same. Building user cohorts to personalise product and marketing.

5. Stakeholder management : Collaborating with cross-functional teams including product, design, marketing, CX

What you'll need :

  • A passion for putting the customer first and thinking like a traveller!
  • You would be expected to demonstrate deep customer centricity thinking & sharp on executing ideas.

1. 3-5 years of experience in Category / Growth or business analysis

2. A degree from a Tier 1 / 2 school is great, but your attitude matters most

3. A knack for creative thinking-you're not afraid to challenge the status quo

4. Strong analytical skills with proficiency in data tools (SQL, Python) is a plus

5. You take action quickly and thrive in a fast-paced, start-up environment

6. Excellent communication skills-both written and verbal, with the ability to influence stakeholders

7. You're hands-on, love solving problems, and can work both independently and in a team setting

If you're as excited about travel and growth as we are, we'd love to chat.

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Growth Strategist • Bengaluru, Republic Of India, IN

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