Growth Marketing Strategist - Ecommerce

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We’re building the demand engine for 3M+ Kirana retailers .

You’ll own orders & GMV : channel user intent across segments and surfaces , decide what shows where & when on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a business seat with real P&L impact, not a campaign-ops role.

What you’ll lead

• On-app Merchandising : Control home / category / search / cart placements and ranking rules / slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
• Intent → Conversion : Orchestrate traffic to high-intent entry points ;

fix friction with Product / Ops so demand actually lands.

design MOV & repeat nudges to keep cohorts healthy.

scale only what clears payback / CM .

influence assortment / pricing via market intel.

Team & scope

Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design . Teams execute— you own outcomes .

What will make you effective here

comfort saying “no” to low-leverage work.

A / Bs with holdouts / MDE / power and crisp readouts.

trustworthy dashboards.

intuition for Tier-2 / 3 buyer behaviour.

KPIs you’ll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1 / M3), incremental lift vs control, promo ROI / payback, opt-out rate, fill rate, confirmation SLA, recovery orders