No longer accepting applications

Marketing Operations Specialist – Integrations

BrightEdgeChennai, Tamil Nadu, India

9 days ago

Job description

About BrightEdge

BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.

Position Overview

Role Overview

We're looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales.

You'll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment.

What You'll Do

Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms.
Design and maintain API-based and native integrations for data synchronization.
Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility.
Monitor, troubleshoot, and document automation and data flow processes.
Drive martech evaluations and ensure seamless onboarding into the ecosystem.
Deliver dashboards, insights, and campaign reports to stakeholders.

What You'll Bring

3–6 years' experience in Marketing Operations / Marketing Automation / Martech Integrations.

Proven hands-on experience with Salesforce Marketing Cloud (SFMC) – Journey Builder, Email Studio, Automation Studio, Data Extensions.

Familiarity with Salesforce CRM, HubSpot, or Marketo.

Strong grasp of lead scoring, routing, and attribution models.

Basic SQL or data management knowledge.

Experience with integration tools (e.g., Mulesoft, Workato, Zapier, Segment, Snowflake) preferred.

Strong collaboration and problem-solving mindset.

Preferred

Salesforce Marketing Cloud or CRM certification.

Experience in B2B SaaS / Enterprise Tech.

Familiarity with data privacy and governance (GDPR, CCPA).

Compensation

Up to ₹30 LPA (Total CTC)

Candidates expecting compensation above ₹30 LPA need not apply.

Why BrightEdge

Be part of a global martech operations team driving enterprise-scale impact.

Work with AI-powered SEO and marketing automation technologies.

Shape the way data connects marketing and revenue in a Fortune 100 ecosystem.

Mandatory Requirements

Critical Requirements - Please Read Carefully

SaaS Marketing Operations : Must have direct experience leading end-to-end marketing operations for a SaaS-based organization. Agency or non-SaaS experience alone will not qualify.

PST Working Hours : This role requires working primarily during Pacific Standard Time (PST) business hours (4 : 30 PM - 1 : 30 AM IST). Candidates must be available for core collaboration hours and team meetings during PST business hours.

30-Day Notice Period : Can join within 30 days of accepting the offer. Candidates with more than 30 days of notice period need not apply. This is a firm requirement due to urgent business needs.

Preferred Qualifications

Experience in the SEO, digital marketing, or MarTech industry

Background working with enterprise B2B customers ($100K+ ACV)

Salesforce Advanced Administrator or Marketing Cloud certifications

Experience with ABM (Account-Based Marketing) strategies and tools

Knowledge of SEO and content marketing operations

Previous experience at a high-growth SaaS company (Series B+)

MBA or advanced degree in Marketing, Business, or related field

Create a job alert for this search

Integration Specialist • Chennai, Tamil Nadu, India

Related jobs

Promoted

Marketing Interns (Webinars & Engagement)

ClovityChennai, IN

Ready to Build Your Career in Marketing?.Marketing Interns (Webinars & Engagement).High performers will have the opportunity to . Plan, promote, and execute webinars & online events.Drive engagement...Show moreLast updated: 30+ days ago

Promoted

Revenue Operations Associate

Scrut AutomationChennai, IN

Job Title : Revenue Operations Associate.Scrut Automation is a global leader in Governance, Risk, and Compliance (GRC).Our mission is to help modern enterprises move beyond simple checklists to buil...Show moreLast updated: 11 days ago

Promoted

Customer Operations Specialist - 45032

TuringChennai, IN

In this role, you will help build workflows, datasets, and simulations that are critical for.Your work will ensure that AI systems are tested against. Recreate operational workflows for.KYC, AML, GD...Show moreLast updated: 30+ days ago

Promoted

Ad Operations Specialist – Programmatic Advertising (OpenRTB and Prebid integrations)

Antipodeschennai, tamil nadu, in

AdExchange connecting premium supply and demand across In-App, Connected TV, Display, Video and Native formats — built primarily on. SSP / DSP connections, resolving issues, and optimizing delivery an...Show moreLast updated: 3 days ago

Promoted

Senior Operations Specialist (Home Services)

InstaServiceChennai, IN

Job Title : Senior Operations Specialist.InstaService is a fast-growing on-demand home services platform, offering professional. California, Texas, Florida, and 23 other states.We are on a mission to...Show moreLast updated: 7 days ago

Promoted

Operations Associate

Aroza Event CenterChennai, IN

We’re Hiring : Remote Operations Coordinator (Aroza Event Center – USA Events).Aroza Event Center is looking for a Remote Operations Coordinator to support our event operations team in the USA.This ...Show moreLast updated: 7 days ago

Promoted

Manager – Performance Marketing

Origin NutritionChennai, Tamil Nadu, India

Origin Nutrition is a leading plant-based brand committed to delivering high-quality, sustainable, and cruelty-free nutrition supplements. Our mission is to make plant-based nutrition accessible to ...Show moreLast updated: 30+ days ago

Promoted

Senior Growth Manager – Performance Marketing (Google Ads Specialist)

Bhanzuchennai, tamil nadu, in

Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 30+ days ago

Promoted

ProV Infotech Systems - Senior Specialist - Marketing

ProV Infotech Systems Private LimitedChennai, India

Senior Marketing Specialist Summary : We are seeking a creative and data-driven Marketing Specialist to join our ProV team.The ideal candidate will ...Show moreLast updated: 30+ days ago

Promoted
New!

DSP Ads Specialist

Brand HawkersChennai, IN

Brand Hawkers partners with global brands to build visibility, performance, and conversion through cutting-edge ad strategies and creative execution. We specialize in managing end-to-end performance...Show moreLast updated: 13 hours ago

Promoted

Development and Operations

Tradewebchennai, tamil nadu, in

Tradeweb is a global leader in electronic trading for rates, credit, equities, and money markets.As financial markets become increasingly interconnected, our technology enables efficient, multi-ass...Show moreLast updated: 10 days ago

Promoted

Quick commerce - Performance Marketing

Fraganotechennai, tamil nadu, in

Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 8 days ago

Promoted
New!

IT Operations Lead

aecc - digital innovation hubchennai, tamil nadu, in

The IT Head will lead the organisation’s IT operations, ensuring seamless technology support, reliable infrastructure, and efficient vendor management. This role is responsible for driving operation...Show moreLast updated: 7 hours ago

Promoted
New!

Assistant Manager Marketing Operations

ConfidentialDelhi, Pune, Chennai

Oversee and ensure site maintenance and hygiene standards across all assigned projects.Lead and coordinate launch events and marketing campaigns at project sites, ensuring seamless execution and im...Show moreLast updated: 11 hours ago

Promoted

RheinBrcke IT Consulting - Marketing Specialist

RheinBrucke IT Consulting Pvt LtdChennai, India

About the Role We are seeking an experienced Marketing Specialist to plan, execute, and optimize our online and offline marketing initiatives. The ideal candidate is passionate ...Show moreLast updated: 30+ days ago

Promoted

Campaign Operations Specialist

ConfidentialChennai

The Campaign Operations Specialist will play a critical role in supporting Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing automation by managing the sy...Show moreLast updated: 30+ days ago

Promoted
New!

Google Ads Specialist

Lead10XChennai, IN

We’re Hiring : Google Ads Expert (Freelance | Remote).Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, and Performance Max). Conduct keyword research, write ad copy, and man...Show moreLast updated: 20 hours ago

Promoted

Revenue Operations Lead

SuperAGIchennai, tamil nadu, in

Pioneering Agentic Customer Management.At SuperAGI, we believe the future of customer engagement is intelligent, autonomous, and deeply personalized. What began as one of the world’s first agentic f...Show moreLast updated: 11 days ago

Promoted

Marketing Lead

CultureMonkeyChennai, Tamil Nadu, India

CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagement ...Show moreLast updated: 2 days ago

Promoted

Proposal Specialist

CohnReznickchennai, tamil nadu, in

Proposal Specialist - Marketing.What will your next career challenge offer? At CohnReznick, our people are talented, intellectually curious and driven to make a difference for our clients, communit...Show moreLast updated: 9 days ago