Asst. Manager - Marketing Insights and Operations

Roles & Responsibilities

• Be the subject matter expert for multiple products from the Zeta Opportunity Explorer suite of products.
• Analyze the data with thousands of attributes to identify potential opportunities to create new products and enhance the capabilities of existing ones.
• Plan and prioritize product developments based on overall business priorities.
• Create appropriate product wireframes and get buy-in from all stakeholders.
• Closely work with design team to bring rudimentary designs to life.
• Work with a highly skilled team of data analysts to identify logic to slice and dice the data to identify opportunities to visualize in the UI.
• Coordinate with backend technology teams to ensure timely creation of data files or API queries for use in the UI and help automate the processes involved.
• Monitor and analyze usage of the products and formulate strategies to increase adoption and utilization.
• Support creation of custom reports and analyses that unlock key client-specific insights.
• Support key data analysis and critical requests around existing product improvements, new data partner evaluations, profitability analyses, CDP / DSP integrations etc.

Required Skills

Good To Have Skills

Skills Required

Stakeholder Engagement, Ms Office, Ms Excel, Tableau, Power Bi