Head of Sales Pawfect Chefs
Location : Delhi-NCR
Employment Type : Full-Time
Department : Sales & Growth
Reporting To : Founders
Start Date : Immediate
About Pawfect Chefs
At Pawfect Chefs, were transforming pet nutrition with gourmet, vet-formulated meals for dogs and cats. As a fast-growing D2C and retail premium pet food brand, we blend science, culinary innovation, and love for pets to serve the next generation of pet parents. Were now looking for a Sales Head to lead our next phase of growth across India.
Role Overview
As Head of Sales, you will own our revenue engine leading both online and offline sales, building a high-performing team, and driving market expansion strategies. The ideal candidate is a strategic thinker and hands-on executor with a passion for scale.
Key Responsibilities
Sales Strategy & Execution
- Build and execute national sales strategies for D2C, retail (modern & general trade), and institutional channels
- Define monthly, quarterly, and annual revenue targets
- Drive end-to-end funnel optimization from lead generation to closure
- Develop pricing, discounting, and bundling strategies
Team Leadership
Hire, train, and mentor the pan-India sales team (field sales, inside sales, and channel partners)Set clear KPIs and review team performance against targetsFoster a high-ownership, customer-first cultureMarket Expansion
Identify new market opportunities across Tier-1, Tier-2, and Tier-3 citiesLaunch and scale in new geographies and store formatsBuild partnerships with veterinarians, pet stores, chains, and online CollaborationWork closely with other departments to align GTM campaignsCollaborate with product, supply chain, and finance to ensure readiness and ROIRepresent sales voice in company strategyAnalytics & Reporting
Build dashboards to track performance, conversion, and CACAnalyze data to drive strategic decisions and corrective actionsReport directly to founders with insights and forecastsQualifications & Skills
Education : MBA from IIMs / IITs or Tier-1 B-schools (preferred)1-2 years of experience in a sales roleProven track record of scaling revenues and building teams in a startup or FMCG / D2C environmentStrong understanding of both offline retail and online D2C ecosystemsAnalytical mindset with data-driven decision-making skillsExcellent communication, negotiation, and leadership abilitiesPassion for pets is a bonus!What We Offer
Competitive CTC with performance-based incentivesEquity / ESOP opportunity for high performersAutonomy, fast decision-making, and direct access to foundersEnergetic, pet-loving team with a strong missionChance to build a category-defining brand from the frontlinesTo Apply
Send your resume and a brief note on why you're a fit for this role with the subject line : Application Head of Sales
(ref : iimjobs.com)