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Head of Growth Marketing

Head of Growth Marketing

ConfidentialIndia
9 days ago
Job description

Head of Organic Growth Marketing

Location : India (Remote / Hybrid)

Experience : 8+ years

Role

Build and lead our entire organic marketing function, driving consistent daily leads through content, SEO, social media, and growth initiatives.

You&aposre a growth-obsessed marketer who has built organic acquisition engines before and understand that consistent leads come from well-executed strategy, not "hacks". You&aposre excited about building a team and owning the entire organic growth function.

Bonus Points :

  • Experience in industrial tech
  • Previous experience at Series A / B startups
  • Track record of 2x+ growth in organic channels
  • Experience with B2B lead generation and sales funnel optimization

JobStrategy & Ownership

  • Own the organic lead generation function - directly accountable for daily organic leads and revenue attribution
  • Develop and execute comprehensive organic growth strategy across all channels (SEO, Content, Social, Community)
  • Create data-driven growth frameworks and KPI systems to measure and optimize lead generation
  • Conduct competitor analysis and identify untapped organic opportunities

    • Team Building & Leadership

  • Build and lead a high-performing organic marketing team (Content creators, SEO specialists, Social media managers)
  • Hire, train, and manage team members based on growth needs
  • Create processes, workflows, and documentation for scalable operations
  • Set team OKRs and manage performance against lead generation targets

    • Content & SEO Strategy

  • Develop content strategy that drives search traffic and converts visitors to leads
  • Oversee keyword research, content calendar, and editorial processes
  • Implement technical SEO improvements and site optimization
  • Create lead magnets, gated content, and conversion-focused landing pages

    • Social Media & Community Growth

  • Manage organic social media strategy across LinkedIn, Twitter, Instagram, and relevant platforms
  • Build thought leadership content and engagement strategies
  • Develop community-driven growth initiatives
  • Create viral content strategies that drive traffic and leads

    • Analytics & Optimization

  • Track, analyze, and report on all organic channel performance
  • Implement conversion tracking and attribution modeling
  • Run A / B tests on content, landing pages, and lead capture mechanisms
  • Provide weekly / monthly growth reports with actionable insights

    • Success Metrics (Primary KPIs)

  • Daily organic leads generated (primary metric)
  • Organic traffic growth (month-over-month)
  • Lead conversion rates by channel
  • Cost per organic lead acquired
  • Revenue attribution from organic channels

    • ExpertiseStrategic Experience

  • 5-8 years in growth marketing, digital marketing, or organic acquisition roles
  • Proven track record of building organic lead generation systems that produced measurable results
  • Experience scaling organic channels from 0-1 and 1-10
  • Previous experience building and managing marketing teams

    • Technical Skills

  • Expert-level SEO knowledge (technical, on-page, off-page)
  • Content marketing strategy and execution
  • Social media organic growth and community building
  • Analytics tools (Google Analytics, SEMrush, Ahrefs, etc.)
  • Marketing automation and lead nurturing systems
  • Basic understanding of conversion optimization and landing page design

    • Leadership & Business Acumen

  • Proven ability to hire, train, and manage marketing teams
  • Strong analytical mindset with experience making data-driven decisions
  • Excellent communication skills and cross-functional collaboration
  • Startup / scale-up experience preferred
  • Experience working with founders and reporting to C-level executives

    • Show more

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    Skills Required

    Marketing Automation, Content Marketing, Google Analytics, conversion optimization, Seo, community building

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