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Social Media Executive
Social Media ExecutiveThe Cocktail Story • Mumbai, IN
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Social Media Executive

Social Media Executive

The Cocktail Story • Mumbai, IN
20 hours ago
Job description

Social Media Marketing Executive

Company Name : The Cocktail Story (Marketing & Event Services) Location : Sultanpur Department : Marketing Job Type : Full-time Shift Timing : 10 : 30am- 7 : 00pm Working Days : 5.5 days (2

nd

& 4

th

Saturdays Off) About the Role

We are looking for a dynamic and creative Social Media Executive to manage digital communication for multiple alco-bev brands within an event-driven marketing environment. The role requires someone with a deep understanding of nightlife culture, consumer experiences, and the compliance requirements of the alco-bev category. You will be responsible for creating engaging content, managing brand presence across social channels, and supporting event-led marketing campaigns.

Key Responsibilities

Content Strategy & Creation

  • Develop and execute platform-specific social media strategies (Instagram, Facebook, YouTube, X, , etc.).
  • Create high-quality content including captions, reels, stories, posts, and basic design edits.
  • Work with designers, photographers, and videographers to build visual content for campaigns and events.
  • Ensure communication aligns with brand tone, campaign objectives, and industry regulations.

Event Coverage

  • Handle real-time social media coverage for brand events, festivals, pop-ups, and on-ground activations.
  • Capture behind-the-scenes content, live updates, influencer interactions, and key event moments.
  • Collaborate with event teams to maximize visibility and engagement.
  • Community & Influencer Management

  • Monitor comments, DMs, and audience engagement across all platforms.
  • Build and coordinate with influencers, nightlife creators, and brand ambassadors.
  • Track influencer deliverables and evaluate performance.
  • Campaign Management

  • Plan and schedule social media calendars and campaign timelines.
  • Coordinate with internal teams and client stakeholders for approvals and brand updates.
  • Support paid media teams with briefs and performance tracking.
  • Analytics & Reporting

  • Track social media performance using analytics tools (Meta Insights, Google Analytics, Sprout, etc.).
  • Prepare weekly / monthly reports with insights and recommendations.
  • Stay updated with platform trends, new formats, and competitor activity.
  • Compliance & Guidelines

  • Ensure all communication meets alco-bev legal guidelines, age restrictions, and platform policies.
  • Maintain brand consistency across all channels.
  • Company Name- The Cocktail Story

    Industry- Event & Marketing Agency

    Company Website-

    Profile-

    Instagram Profile-

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    Social Media Executive • Mumbai, IN

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