About the Role :
We are seeking an accomplished and visionary Associate Director - Digital Planning, Client Servicing & Strategy to lead integrated digital strategy, campaign planning, and client relationships for high-impact accounts. This is a leadership role that requires deep expertise across digital platforms, audience insights, media strategy, and performance marketing. You will serve as the strategic partner to clients, driving business results through data-informed and insight-led digital initiatives.
Key Responsibilities :
Digital Strategy & Planning :
- Lead the development and execution of integrated digital marketing strategies across paid media, content, social, programmatic, and performance channels.
- Utilize data analytics, consumer behavior insights, and market trends to create innovative, audience-first strategies.
- Translate business objectives into actionable digital KPIs and measurable results.
Client Servicing & Relationship Management :
Act as the senior strategic lead and primary point of contact for key client relationships.Drive strategic consultation, campaign performance reviews, and digital innovation for client growth.Lead presentations, business reviews, and co-create roadmaps for account expansion and success.Campaign Management & Performance Optimization :
Oversee end-to-end campaign planning, execution, and optimization across platforms like Google, Meta, Amazon, LinkedIn, DV360, etc.Collaborate cross-functionally with media, creative, performance, and analytics teams to ensure integrated and effective execution.Provide ongoing campaign insights, reporting, and strategic recommendations to clients.Team Leadership & Collaboration :
Lead, mentor, and grow a team of digital strategists, planners, and account managers.Foster a culture of innovation, accountability, and performance within the team.Ensure quality, timely, and budget-aligned delivery of all client deliverables.Key Requirements :
Master's / Bachelor's degree in Marketing, Business, Digital Media, or related field.8-12 years of relevant experience in digital strategy, planning, or client servicing roles; agency background preferred.Strong expertise in media planning and buying across platforms such as Google Ads, Meta, DV360, Amazon Ads, and LinkedIn.Proven track record in delivering full-funnel digital campaigns, including performance marketing, audience - segmentation, attribution, and optimization.Exceptional client-facing, communication, and presentation skills.Familiarity with analytics tools (e.g., GA4, Adobe Analytics, Tableau) is a plus.Demonstrated leadership capabilities in managing high-performing teams and cross-functional stakeholders.(ref : iimjobs.com)