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Associate Director Planning - Offline Media

ConfidentialMumbai, India

8 days ago

Job description

Role Overview :

We are looking for an experienced TV & OOH Planner to lead our television and out-of-home (OOH) media planning and execution. This role will involve managing overall media budgets, collaborating closely with internal teams and clients, and driving data-driven strategies to deliver optimal results. The candidate should have a strong background in media agency environments, with experience leading small teams.

Key Responsibilities :

Media Strategy & Planning

o Lead the planning and execution of TV and OOH campaigns for key clients.

o Develop annual and campaign-specific media strategies that align with client objectives and budgets.

Client Management

o Act as the primary point of contact for all client conversations on TV, OOH planning and overall media Budgets.

o Provide insights, recommendations, and performance updates to build strong client relationships.

Budget Management

o Manage and optimize allocated media budgets to maximize ROI.

o Track and report spends with accuracy and transparency.

Team Leadership

o Lead and mentor a team of 1-2 members, ensuring quality outputs and timely deliverables.

o Provide training and guidance to upskill team members in media planning best practices.

Performance & Reporting

o Monitor campaign performance and share actionable insights for optimization.

o Prepare and present regular performance reports for internal and client reviews.

Collaboration

o Work closely with buying, analytics, and creative teams to ensure holistic media solutions.

Required Skills & Qualifications

6–8 years of experience in media agencies, specializing in TV and OOH planning.

Strong understanding of media planning tools (e.g., BARC, TAM, OTS analysis, mapping tools).

Proven experience in managing media budgets and delivering optimized plans.

Excellent communication and presentation skills to handle client discussions effectively.

Demonstrated experience leading a team of at least 2–3 members.

Strong analytical and negotiation skills with a data-driven approach to planning.

Ability to work under pressure and manage multiple projects simultaneously.

Preferred

Experience working with consumer electronics or handset brands.

Familiarity with cross-platform campaign integration (digital + offline

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Associate Director Media • Mumbai, India