Meta Ads Specialist (International Marketing Expert)

Location : Kolkata / Onsite

Job Type : Full-Time

Experience : Minimum 5 years in Meta Advertising

About the Role

You will take the reins of our international Meta Ads strategy, turning campaigns into conversions across borders. Your mission is to scale brand growth through data-driven ad performance, creative experimentation, and deep audience understanding.

Key Responsibilities

• Create, optimise, and manage Meta ad campaigns for global markets (Facebook, Instagram, Audience Network).
• Develop full-funnel strategies focused on awareness, acquisition, engagement, and retention.
• Conduct A / B tests and use analytics to elevate ROAS and reduce CPA.
• Track performance and prepare detailed reports with insights and recommendations.
• Partner with design and content teams to produce thumb-stopping creatives tailored to each region.
• Build and manage pixel integrations, conversion APIs, audience segmentation and re-marketing systems.
• Stay up-to-date with Meta ad policies to ensure compliance and smooth campaign delivery.
• Research international markets and competitors to unlock new growth opportunities.
• Collaborate with sales and product teams to align campaign goals with business objectives.

Requirements

Nice to Have

Mail your CV at [HIDDEN TEXT]

Skills Required

Analytics, performance dashboards , Event Manager