Marketing Automation Consultant

Role : Adobe Journey Optimizer

Location : Bangalore / Chennai / Gurugram

Job Type : Fulltime

Job description

Key Responsibilities :

• Design and implement customer journeys using Adobe Journey Optimizer
• Build and manage event driven journeys time based campaigns and real time personalization use cases
• Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows
• Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
• Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations
• Design and test email templates push notifications and in app messages within AJO
• Implement offer decisioning and personalized content blocks using AJO Offer Library
• Perform unit testing UAT and AB testing within journeys to ensure optimal performance
• Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion
• Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc

Technical Skills :

Skills :

Mandatory Skills : HTML / HTML5,JavaScript,Adobe Journey Optimizer