Senior Manager - Brand & Product GTM
ConfidentialBengaluru / Bangalore30+ days ago
Job descriptionCreate detailed launch plans, timelines, and project manage cross-functional teams (Product, Sales, Marketing, Customer Success, Enablement) to ensure seamless execution. Work closely with the digital marketing team to develop integrated marketing campaigns (content marketing, digital advertising, webinars, events, etc.) that drive awareness, generate leads, and accelerate pipeline. Develop content in the form of case studies, reports, PR, and other collateral that showcase the benefits of the product along with social proofing. Partner with the Product Marketing team to equip sales teams with the necessary training, tools, and messaging to effectively articulate product value and close deals. Define and track key performance indicators (KPIs) for GTM initiatives, including adoption rates, pipeline generation, revenue impact, customer acquisition cost (CAC), and customer lifetime value (CLTV). Analyze performance data, identify trends, and derive actionable insights to optimize GTM strategies and continuously improve product success. Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future product and GTM iterations. Act as a central point of contact, fostering strong relationships and alignment across all stakeholders. Champion a customer-centric approach throughout the product lifecycle, ensuring customer needs are at the forefront of all GTM efforts. Create a content calendar listing topics aligned with global brand pillars, aiming to accelerate MoEngage's brand awareness and perception. Work with freelancers to create multiple content pieces, including strong briefing, timeline maintenance, and ensuring quality output. Identify and collaborate with thought leaders and industry experts to create content about MoEngage and leverage their network to improve MoEngage's reach. Work closely with Customer Success teams to send regular newsletters about new MoEngage products and relevant content assets to drive product adoption and upsell revenue. Good grasp of the English language , especially in writing and presentation. Strong collaboration skills to ensure seamless work with Design, Digital, Social, Paid, Email, Field Marketing, Partner, Product, and Product Marketing teams. Background of writing blog articles, reports, whitepapers, ebooks, videos, and other long-form content assets . Working knowledge of marketing principles and best practices . Understanding brand and regulatory compliance . Excellent project management skills and the ability to liaise with agencies, vendors, and creative / design professionals. Good planning, interpersonal, negotiation, and communication (verbal and written) skills. Ability to multitask with multiple deadlines and / or milestone requirements. Strong attention to detail and a commitment to quality (e.g., proofreading, editing, and consistency). Continually pick up new skills and technology (proficiency with multiple Martech tools is a BIG plus!). Energetic and able to work in a highly dynamic environment. A bachelor's degree in Marketing, Technology, English, Journalism, or a related communications field. 7+ years of experience in multi-channel and multi-format content creation for a B2B tech SaaS company. Skills that can help you convert tech / product knowledge into something valuable for our customers, i.e., if you speak about value propositions and not features . Owned multiple Marketing responsibilities in a B2B Tech SaaS with a PLG-led growth model in the past, or have a strong familiarity with a PLG motion. A strong understanding of data, using it to derive insights , and converting it into something our customers understand. Ideate and execute creative campaigns that stand out from standard B2B communications and visuals on social media or email.
MoEngage is seeking a dynamic Senior Manager - Brand & Product GTM to join our passionate marketing team. This role is pivotal in shaping and executing the go-to-market strategy for our products, driving brand awareness, and ensuring our offerings resonate with target audiences. If you thrive in a fast-paced, data-driven environment and are adept at cross-functional collaboration, we want to hear from you.
What You'll Do
Product GTM Strategy Development
- Develop and own the end-to-end go-to-market strategy for new product launches, major features, and product updates, ensuring alignment with overall business objectives and revenue targets.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
- Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings.
Launch Planning & Execution
Performance Monitoring & Optimization
Cross-functional Collaboration & Leadership
GEO (Generative Engine Optimization)
Customer Marketing
Skills & Qualifications
You'll grab our attention immediately if you have :
Skills Required
Marketing, Content Creation, Project Management, Performance Monitoring, Customer Success, Collaboration
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Senior Product Manager • Bengaluru / Bangalore
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