Area Manager B2B - Guwahati

Are you ready to join a team that's driving the future of lubricants & beyond and setting new industry standards Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We're seeking versatile experts who share our passion for innovation and excellence. Bring your outstanding perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world's largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of championing top talent for leadership roles, both locally and globally.

We are currently looking for Area Manager B2B- Guwahati based at Guwahati with details mentioned below.

Let me tell you about the role!

The role is accountable for delivery of shared business objectives in the given portfolio, including Volume and GM performance targets, as well as other activation targets like in-store penetration, share of wallet and training etc. An information source of the latest 'voice of customer', the competitor activities and the change of local market. This role holder will also sell, grow and support all Castrol Heavy Duty (HD) business in assigned geography through our Distributor network and direct accounts.

What You Will Deliver

• Workshop development :
• Work with Key Account sales team and planning team to define a local area business plan including target workshops, coverage, sales target, activities etc.
• Understand Key Account sales contract terms, policy and agreed offer
• Support to prepare specific workshop value selling offer and sell to the target customer under guidance.
• Workshop management :
• Understand and build relationship with customer in order to gain commitment for the activities proposed.
• Support to implement activities aligned to customer needs and company strategy to maintain the good relationship with existing customers.
• Support to defend and grow existing customer share of wallet through needs based and effective use of our offer under guidance.
• Holds regular meetings to agree and track KPIs with customers.
• Coordinate with Key Account team on workshop activation planning for responsible area
• Manage designated service provider for workshop activation if needed.
• Customer and market insights : manage an updated database and maintain close relationship locally.
• Understand customer needs and competitor's approach and provide feedback to company. Represent 'voice of customer' in the company in order to improve our approach.
• Heavy Duty
• Maximize profitable growth of Castrol brands with a focus on premium products and HD strategic

What Will Make You Successful

Education

Experience

Skills & Competencies

Required Skill Set

Culture

bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.

The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new achievements.

Why join our team

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Skills Required

Sales marketing implementation - Measuring Sales Marketing Success, Lubes Specific - Innovation, Sales marketing planning - Strategic thinking, Partnership and Team working, Sales marketing planning - Strategy development, Knowledge and understanding - Industry Sector Understanding, Knowledge and understanding - Customer Insights