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AVP Marketing
goSTOPSBengaluru, Karnataka, India6 days ago
Job descriptionDevelop and implement marketing strategies aligned with organizational goals and revenue objectives. Define annual marketing plans, budgets, and KPIs to ensure measurable impact. Partner with leadership and cross-functional teams (Sales, Product, Finance, Operations) to support business priorities and market expansion. Strengthen brand positioning, identity, and messaging across all customer touchpoints. Ensure consistency in brand voice and visual identity across campaigns and platforms. Oversee corporate communications, public relations, and reputation management efforts. Lead digital initiatives across paid, owned, and earned media (SEO, SEM, social, display, email, influencer marketing). Drive performance marketing campaigns focused on acquisition, conversion, and retention. Monitor, analyze, and optimize digital performance metrics to maximize ROI. Collaborate with product and sales teams to develop go-to-market (GTM) strategies for new launches. Plan and execute integrated campaigns (ATL, BTL, and digital) to build awareness and drive conversions. Manage creative, media, and event agencies to ensure high-quality and timely execution. Utilize analytics, market research, and customer insights to inform strategic decisions. Monitor market trends, competitor movements, and consumer behavior to identify new opportunities. Lead and mentor a high-performing marketing team across brand, digital, and communication functions. Manage marketing budgets effectively, ensuring ROI-focused spend allocation. Foster a culture of innovation, experimentation, and continuous learning within the team. Strategic thinker with strong business and commercial acumen. Proven expertise in digital marketing, brand building, and integrated campaign management. Excellent leadership, collaboration, and stakeholder management skills. Analytical and data-driven approach to decision-making. Exceptional communication, storytelling, and presentation abilities. Experience managing agencies, vendors, and cross-functional teams. Proven record of driving brand growth, customer engagement, and measurable marketing ROI. 5–10 years of experience, preferably in youth / lifestyle, D2C, new-age hospitality, F&B, or retail brands . Demonstrated ability to execute hands-on marketing initiatives — not just strategize. Startup experience preferred. Have worked in a brand targeting young millennial audiences. Have experience in lifestyle, travel, or hospitality domains Love travel and understand the hostel / travel culture deeply.
About goSTOPS
goSTOPS is India’s fastest-growing backpacker hostel brand, co-founded in 2014 and
- funded by Blume Ventures
- . We cater to Gen Z and young travellers through vibrant, social spaces and digital-first booking experiences. With 35+ hostels across India and aggressive expansion underway, we’re building a hospitality brand that combines community, design, and technology to redefine affordable travel for the youth.
Role Summary
We are looking for AVP – Marketing who will play a key leadership role in shaping and executing the company’s marketing strategy across all channels. The role focuses on building strong brand equity, driving demand generation, enhancing customer engagement, and supporting overall business growth through insight-led and data-driven marketing initiatives.
Key Responsibilities
1. Strategic Planning & Leadership
2. Brand Management
3. Digital Marketing & Demand Generation
4. Product & Campaign Marketing
5. Data & Insights
6. Team & Budget Management
Key Skills & Competencies
Qualifications
Bonus Points If You
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Avp • Bengaluru, Karnataka, India
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