Brand Marketing Manager

Job Title : Brand Marketing Manager

Location : Great Lakes Institute of Management, Chennai (ECR Campus)

Work Mode : On-site, 5-day work week

Department : Brand Marketing & Communications

About the Role

We are looking for a results-driven and creative Brand Marketing Manager to join our team at Great Lakes Institute of Management, Chennai. The role demands a strong grasp of digital and performance marketing, content creation, and the ability to manage multiple stakeholders including agencies, alumni, corporate partners, and internal teams. The candidate will also own program-specific marketing initiatives, with accountability for lead generation and conversion.

Key Responsibilities

Branding & Communication

• Drive brand visibility and positioning through targeted campaigns and initiatives.
• Oversee creation of compelling content for social media, website, email, and other channels.
• Collaborate with faculty, alumni, and corporate partners for storytelling and thought leadership.

Website & Digital Marketing

Program Marketing (Fellow Program in Management – Finance & Marketing tracks)

Stakeholder & Agency Management

Minimum Requirements

Desirable Requirements

What We Offer