Paid Media Performance Analyst

Job Description : We are looking for a motivated and detail-oriented Executive in Biddable Media to join our dynamic marketing team. The ideal candidate will have a keen interest in digital advertising and a foundational understanding of biddable media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other programmatic advertising platforms. As an Executive in Biddable Media, you will support the planning, execution, and optimization of digital advertising campaigns to drive customer engagement and business results.

Key Responsibilities :

1.Campaign Support : Assist in planning, setting up, and managing biddable media campaigns across platforms including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic channels.

2.Bid Assistance : Support the team in implementing bidding strategies to optimize campaign performance and achieve KPIs such as ROAS, CPA, and CTR.

3.Ad Coordination : Collaborate with the creative team to ensure ad creatives align with campaign objectives and target audiences.

4.Budget Monitoring : Track campaign budgets and report any discrepancies, assisting in efficient allocation of funds.

5.Performance Tracking : Monitor campaign performance metrics and KPIs, generate reports, and provide insights for improvement.

6.Testing & Learning : Assist in A / B tests and experiments to improve ad copy, targeting, and bidding strategies.

7.Reporting : Help prepare regular dashboards and reports to share campaign performance insights with stakeholders.

8.Industry Awareness : Stay updated on digital advertising trends, tools, and best practices, and apply learnings to campaigns.

Requirements :

1.Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.

2. Six months – 2 years of experience in digital advertising or related roles, with some exposure to biddable media platforms such as Google Ads, Facebook Ads, and programmatic channels.

3.Basic understanding of digital advertising metrics and KPIs such as CTR, CPC, CPA, ROAS, and conversion tracking.

4.Familiarity with biddable media platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, or DSPs.

5.Analytical mindset with an eagerness to learn, interpret data, and contribute insights.

6.Good communication and interpersonal skills, with the ability to collaborate within a team.

7.Detail-oriented and organized, with the ability to manage multiple tasks.

8.Certifications like Google Ads or Facebook Blueprint are a plus, but not mandatory.