Data Science Analyst - Media Analytics

Data Science Analyst - Media Analytics

Experience : 7-8 years

Location : Bangalore (Onsite)

The candidates who can join within 30 days may only apply

Job summary :

We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in Marketing Mix Modeling (MMM). The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimise media investments.

Key Responsibilities :

• Lead the design, development, and implementation of Marketing Mix Models to evaluate media / channel effectiveness.
• Analyze large-scale marketing, consumer, and business performance datasets to provide actionable insights.
• Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.
• Translate advanced statistical analyses into clear, business-focused insights and Stay updated with latest trends in marketing analytics, measurement methodologies, and tools.
• Mentor and guide junior analysts in media analytics and MMM best practices.

Required Skills & Experience :

(ref : hirist.tech)