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Data Science Analyst - Media Analytics

Data Science Analyst - Media Analytics

D Square Consulting Services Pvt. Ltd.Bangalore
24 days ago
Job description

Data Science Analyst - Media Analytics

Experience : 7-8 years

Location : Bangalore (Onsite)

The candidates who can join within 30 days may only apply

Job summary :

We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in Marketing Mix Modeling (MMM). The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimise media investments.

Key Responsibilities :

  • Lead the design, development, and implementation of Marketing Mix Models to evaluate media / channel effectiveness.
  • Analyze large-scale marketing, consumer, and business performance datasets to provide actionable insights.
  • Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.
  • Translate advanced statistical analyses into clear, business-focused insights and Stay updated with latest trends in marketing analytics, measurement methodologies, and tools.
  • Mentor and guide junior analysts in media analytics and MMM best practices.

Required Skills & Experience :

  • 7-8 years of experience in Data Science / Analytics with a strong focus on media measurement and marketing effectiveness.
  • Hands-on expertise in Marketing Mix Modeling (MMM) using statistical and ML techniques.
  • Strong knowledge of econometric modeling, attribution, and experimental design.
  • Proficiency in tools such as Python, R, SQL, and visualization platforms Strong communication skills to simplify complex analysis for senior stakeholders.

    • (ref : hirist.tech)

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    Data Science Analyst • Bangalore