Head of Sales

We are seeking a dynamic and results-driven Head of Sales to lead our clients sales strategy and execution across the Upper North region of India. The ideal candidate will have deep experience in the beverage / FMCG sector, with strong expertise in relationship management, distributor handling, and data-driven decision making. This role demands a leader who can drive growth, expand market share, and build long-term partnerships in one of our most critical markets.

Key Responsibilities :

• Develop and execute the sales strategy for North India to achieve revenue and market share targets.
• Build, manage, and nurture strong relationships with key distributors, retailers, modern trade, and institutional partners.
• Leverage data analytics to track performance, identify growth opportunities, and optimize sales effectiveness.
• Lead and mentor a team of sales managers and executives across multiple states.
• Drive execution of trade marketing and promotional initiatives to enhance brand visibility.
• Monitor competitor activities, market dynamics, and customer insights to adapt strategies.
• Ensure strong distributor ROI, supply chain efficiency, and adherence to company standards.
• Work closely with marketing, finance, and supply chain teams for integrated business planning

Requirements :

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Skills Required

Trade Marketing, Relationship Management, Data Analytics, Sales Strategy, Distributor Handling