Head of Programming

KEY RESPONSIBLITIES :

• Manage the soundscape of the station through appropriate creative and marketing interventions to Increase and maintain the listenership
• Act as an interface between programming & sales team, thereby supporting the sales team by providing creative input in order to increase the overall ad spending by clients
• Build brand Mirchi by ideating fresh programming initiatives – on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
• Invest time in local RJ’s to grow & develop them as local celebrities through strong networking, identifying best of local talent and ensure to bring the creative minds from the market on board with Mirchi
• Build radio as a category for both listeners & advertisers
• Identify right talent and invest time in developing them by frequent feedback on their performance
• Monitor, coach and mentor team members on regular basis
• Must have an eye to spot the local talent to fill up vacancies locally for jingles and channel promos as and when the need be
• Relevant connections and established public relations within the film and music fraternity will be considered an added advantage

STAKEHOLDER MANAGEMENT :

SKILLS AND QUALIFICATIONS :

PERSONAL ATTIRBUTES :