The Affordable Organic Store - Growth Manager

1. Develop and implement growth-focused strategies to increase online sales of plants and seeds

2. Identify market trends, customer segments, and seasonal demands like monsoon gardening and festive gifting plants

3. Plan campaigns around gardening festivals, eco-awareness days, or seasonal planting calendars

4. Manage digital ad campaigns on Google Ads, Meta, Instagram, etc for customer acquisition and remarketing

5. Optimize ad spend for ROI across all paid channels

6. Plan and execute SEO and SEM strategies relevant to plant and gardening keywords

7. Monitor and improve website performance including speed, UX, and mobile responsiveness

8. Implement A / B testing and optimize product pages including images, descriptions, and CTA

9. Work with UI / UX and tech teams to enhance user journey and reduce drop-offs

10. Track KPIs like CAC, CLTV, AOV, CTR, bounce rate, funnel conversion rate, etc

11. Use tools like Google Analytics, Hotjar, and Shopify or WordPress dashboards to derive actionable insights

12. Present weekly or monthly reports on growth metrics and actionable strategies

13. Analyze high-performing SKUs like air-purifying plants and balcony garden seeds

14. Suggest pricing strategies, bundle offers, or discounts for better conversions

15. Collaborate with procurement on stocking popular or trending varieties

16. Build email and SMS flows for onboarding, cart abandonment, replenishment, seasonal guides, etc

17. Drive loyalty programs, feedback loops, and referral campaigns

18. Enhance the post-purchase experience through gardening tips and plant care guides

19. Coordinate with the Content team to create plant-specific blogs, guides, and videos

20. Align with social media, product, logistics, and customer support for seamless execution of campaigns and fulfillment

21. Help customer support understand seasonal product-related queries

(ref : iimjobs.com)