Associate Director - Salesforce Marketing

Job Description

Overview

Does being part of the consumer digital revolution excite you? Do you have a passion for using digital technologies to influence consumer behavior? If becoming a thought leader in a space that is at the forefront of connecting with consumers is your aspiration, you could be a great candidate to join the Tech Strategy & Enterprise Solutions – Consumer Capability at PepsiCo.

We are a dynamic team that brings together the science of data with media insights, activation, and measurement to drive personalization at scale by leveraging a best-in-class technology stack comprising but not limited to Salesforce Marketing Cloud, Data Cloud, MCP, and Service Cloud. Your work will be paramount to the next evolution of personalized marketing at PepsiCo as your work will support in the scaling of PepsiCo’s consumer lifetime value ecosystem.

The purpose of the role is to execute end-to-end delivery management activities for multiple consumer centric projects including conducting discovery workshops, scoping, creating project plans and estimates through implementation and deployment. The delivery senior manager is also required to proactively monitor, manage and report on execution of project deliverables within the DevSecOps framework.

Responsibilities

Create detailed delivery plans taking into consideration various aspects of implementation including but not limited to discovery, design, implementation, system integration testing, uat, production readiness and cut over.

Ensure institutionalization of Salesforce best practice delivery processes for governing development, design, deployment and release management activities.

Proactively monitor and mitigate RAID (Risks, Assumptions, Issues, Dependencies)

Ensure timely Status reporting of the tasks completed by team as per agreed schedule and budget

Ensure compliance with internal PepsiCo policies while executing the project with particular attention to timely Field Glass updates, SPM Updates, Data Controls Implementation, Security related processes and Financial Reconciliation.

Support new demand shaping activities by providing point of view on how Salesforce can be best leveraged to address business needs

Contribute to capability building activities by enabling re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations.

Evangelize and educate internal stakeholders about Salesforce technology (e.g. CoPs, Workshops, or Conferences).

Qualifications

Required

Bachelor’s degree in information technology, Computer Science, MIS, Business, or similar field.

17 to 25 years of overall IT experience with a demonstrated track record of complex project delivery in a large enterprise.

Atleast 4 years of experience in the Consumer Digital Marketing space with exposure to direct multi-channel consumer campaigns

Atleast 3+ years of experience with Salesforce.com especially in Marketing Cloud (SFMC) which includes prior experience managing technology development for marketing campaigns across Salesforce Marketing Cloud and CDP / Data Cloud.

Business acumen and technical expertise while scoping and driving the creation of digital solutions encompassing email / sms / social campaigns, reporting, and data integration.

Good communication and interpersonal skills with the ability to conceptualize and communicate highly technical concepts to technical and non-technical audiences with simplicity.

Good leadership and influence skills - ability to align stakeholders on key project matters to help meet project and program objectives

Good problem solving skills, familiarity with deployment process and tools

Agile delivery experience.

Preferred

Experience implementing AgentForce

Active Salesforce Certification (in one of the Marketing Clouds)

Experience with Marketing Cloud Personalization (MCP)