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Digital Marketing Specialist
OptiSol Business SolutionsChennai, Tamil Nadu, India9 hours ago
Job descriptionRun multi-channel digital campaigns (search, social, email, PPC, display) focused on domestic manufacturing and automobile industries for lead generation & brand positioning. Build blogs, white papers, industry reports, case studies, and videos to showcase Scanflow.ai’s impact on industrial safety, quality control, and automation . Optimize digital assets for traditional and AI-powered search engines (LLMs) . Leverage AI tools for predictive analytics, automation, personalized campaigns, and chatbot-based lead engagement . Identify high-value manufacturing & automobile accounts , execute tailored ABM campaigns, and track pipeline impact. Collaborate with MES, ERP, and QMS providers for co-marketing and ecosystem expansion. Ensure all campaigns adhere to industrial regulations, pharmaceutical, food, and regional compliance standards . Track campaign performance, optimize continuously, and deliver actionable insights to leadership. 3–6 years of B2B digital marketing experience in manufacturing, automobile, technology, or industrial automation sectors. Strong expertise in SEO, PPC, and marketing automation platforms (HubSpot, Marketo, Mailchimp). Experience running ABM and partner-led marketing programs . Google Ads / Analytics certifications preferred. Analytical, growth-driven mindset with proven success in campaign optimization . Prior experience marketing enterprise SaaS or AI-driven products is a strong advantage. Opportunity to lead campaigns in manufacturing & automobile industries while scaling internationally. Exposure to cutting-edge AI-driven marketing automation tools . Competitive salary with performance-based incentives . Career growth in a fast-scaling AI SaaS company . Collaborative work culture with flexibility and innovation at its core .
Experience Required : 5+ years
Location : Chennai (Hybrid)
Position Summary
We are seeking a Senior Digital Marketing Executive / Specialist to drive marketing initiatives for Scanflow.ai , a next-gen vision intelligence product designed for quality control, asset identification, industrial safety, and intelligent data capture .
This role will focus on domestic marketing campaigns targeting manufacturing and automobile industries , while also contributing to international outreach across India, the U.S., Europe etc.,. The ideal candidate will blend traditional digital marketing expertise with AI-driven strategies , covering SEO for LLM-powered search , AI-assisted campaign execution, account-based marketing (ABM), and ecosystem partnerships.
If you are creative, data-driven, and passionate about scaling AI SaaS solutions in manufacturing and industrial automation sectors , we’d love to have you onboard!
What We Look For in You
- Strong expertise in SEO, PPC, social media, email marketing, and CRO , with proven results in industrial / manufacturing domains.
- Ability to design and execute multi-channel campaigns delivering measurable ROI.
- Hands-on experience with AI-powered marketing tools (ChatGPT, Jasper, HubSpot AI, etc.).
- Prior experience in manufacturing, automobile, industrial automation, or SaaS product marketing .
- Strong account-based marketing (ABM) and partnership / channel marketing exposure.
- Excellent communication skills to translate technical product capabilities into clear business impact .
- Cultural adaptability to manage campaigns across domestic and global markets .
What You’ll Be Doing
What You’ll Bring to the Table
Core Benefits You’ll Gain
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Digital Marketing Specialist • Chennai, Tamil Nadu, India
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