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Digital Marketing Specialist

Digital Marketing Specialist

OptiSol Business SolutionsChennai, Tamil Nadu, India
12 hours ago
Job description

Experience Required : 5+ years

Location : Chennai (Hybrid)

Position Summary

We are seeking a Senior Digital Marketing Executive / Specialist to drive marketing initiatives for Scanflow.ai , a next-gen vision intelligence product designed for quality control, asset identification, industrial safety, and intelligent data capture .

This role will focus on domestic marketing campaigns targeting manufacturing and automobile industries , while also contributing to international outreach across India, the U.S., Europe etc.,. The ideal candidate will blend traditional digital marketing expertise with AI-driven strategies , covering SEO for LLM-powered search , AI-assisted campaign execution, account-based marketing (ABM), and ecosystem partnerships.

If you are creative, data-driven, and passionate about scaling AI SaaS solutions in manufacturing and industrial automation sectors , we’d love to have you onboard!

What We Look For in You

  • Strong expertise in SEO, PPC, social media, email marketing, and CRO , with proven results in industrial / manufacturing domains.
  • Ability to design and execute multi-channel campaigns delivering measurable ROI.
  • Hands-on experience with AI-powered marketing tools (ChatGPT, Jasper, HubSpot AI, etc.).
  • Prior experience in manufacturing, automobile, industrial automation, or SaaS product marketing .
  • Strong account-based marketing (ABM) and partnership / channel marketing exposure.
  • Excellent communication skills to translate technical product capabilities into clear business impact .
  • Cultural adaptability to manage campaigns across domestic and global markets .

What You’ll Be Doing

  • Run multi-channel digital campaigns (search, social, email, PPC, display) focused on domestic manufacturing and automobile industries for lead generation & brand positioning.
  • Build blogs, white papers, industry reports, case studies, and videos to showcase Scanflow.ai’s impact on industrial safety, quality control, and automation .
  • Optimize digital assets for traditional and AI-powered search engines (LLMs) .
  • Leverage AI tools for predictive analytics, automation, personalized campaigns, and chatbot-based lead engagement .
  • Identify high-value manufacturing & automobile accounts , execute tailored ABM campaigns, and track pipeline impact.
  • Collaborate with MES, ERP, and QMS providers for co-marketing and ecosystem expansion.
  • Ensure all campaigns adhere to industrial regulations, pharmaceutical, food, and regional compliance standards .
  • Track campaign performance, optimize continuously, and deliver actionable insights to leadership.

    • What You’ll Bring to the Table

  • 3–6 years of B2B digital marketing experience in manufacturing, automobile, technology, or industrial automation sectors.
  • Strong expertise in SEO, PPC, and marketing automation platforms (HubSpot, Marketo, Mailchimp).
  • Experience running ABM and partner-led marketing programs .
  • Google Ads / Analytics certifications preferred.
  • Analytical, growth-driven mindset with proven success in campaign optimization .
  • Prior experience marketing enterprise SaaS or AI-driven products is a strong advantage.

    • Core Benefits You’ll Gain

  • Opportunity to lead campaigns in manufacturing & automobile industries while scaling internationally.
  • Exposure to cutting-edge AI-driven marketing automation tools .
  • Competitive salary with performance-based incentives .
  • Career growth in a fast-scaling AI SaaS company .
  • Collaborative work culture with flexibility and innovation at its core .
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    Digital Marketing Specialist • Chennai, Tamil Nadu, India