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Digital Marketing Specialist
Populus Empowerment NetworkChennai, Tamil Nadu, India30+ days ago
Job descriptionExpert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360) Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics Proven success in executing large-scale political digital campaigns Strong ability to mentor junior team members and collaborate with senior stakeholders Expertise in audience targeting, creative iteration, and bid strategy refinement Clear understanding of election content approval processes and platform policies Ability to adapt campaign messaging across formats : videos, statics, carousels, reels Mastery in data storytelling and preparing high-impact presentations for leadership Proficiency in MS Office (Excel, PowerPoint, Word) Strong contextual understanding of Tamil Nadu’s history, geography, culture, and political dynamics Bilingual fluency in Tamil and English – spoken and written Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.
Key Responsibilities :
Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement
- Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms
- Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout
- Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance
- Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies
- Guide and mentor junior team members in campaign execution and optimization
- Collaborate with internal and external stakeholders to ensure unified campaign messaging
- Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA
- Present detailed performance dashboards and campaign insights to senior leadership and digital heads
- Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions
- Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends .
Skill Set :
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Digital Marketing Specialist • Chennai, Tamil Nadu, India