Job Description
We are looking for a Digital Marketing Manager with 8+ years of experience to join our team. This key resource will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.
Responsibilities
- Plan and execute strategies for SEO (on-page and off-page), content marketing, social media (organic and ads), Google Ads, email marketing, and data
- Manage and improve online content, considering SEO and Google Analytics
- Managing, guiding and training the digital marketing team and motivating them to achieve their goals
- Manage all digital marketing channels to ensure brand consistency
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize the user experience
- Measure ROI and KPIs and prepare and manage our global digital marketing budget
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Liaise with product owners and product marketing managers
- Monitor competition and provide ideas to stand out
Requirements
Good knowledge of search engine optimization practicesPrior experience in content marketing, content growth and SEOOutstanding ability to think creatively, strategically, and identify and resolve problemsExcellent verbal and written communication skillsFamiliarization with Google analytics and Google Search ConsoleExperience with email marketing tools and CRMStrong organizational, time management, and analytical skillsSkills Required
Google Ads, Social Media, Email Marketing, Content Marketing, Google Analytics, Crm, Seo, Google Search Console