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Digital Marketing Strategist
Scarlett CosmeticMumbai Metropolitan Region, India15 hours ago
Job descriptionOwn and manage paid marketing across Meta, Google and other relevant channels Optimize campaigns for ROAS, CAC, and LTV Run A / B tests and implement learnings to scale paid performance Coordinate with creative team to ensure ad quality, messaging consistency, and relevance Oversee and optimize brand presence, listings, promotions, and advertising on marketplaces like Amazon, Flipkart, Myntra, etc. Monitor product performance and work with operations to align inventory, pricing, and logistics Analyse competition and identify growth levers across SKUs and categories Track and analyse key metrics across paid, organic, and marketplace performance Build reports and dashboards to communicate insights with leadership Make data-driven decisions for continuous improvement and ROI tracking Lead a small cross-functional marketing / growth team (in-house and agencies) Guide and mentor team members in performance marketing, content, and e-commerce operations. Collaborate with design, product, sales, and customer service teams for alignment Develop and implement a strategic roadmap for brand’s digital and social presence Oversee social media content strategy in alignment with sales and campaign goals Drive engagement, influencer collaborations, and community marketing as growth channels 3-4 years of experience in growth marketing, performance marketing, or digital marketing, preferably in eCommerce / D2C Proven success in managing paid campaigns and scaling ROAS Experience handling eCommerce marketplaces (Amazon, Flipkart, etc.) Strong analytical mindset; proficiency in tools like Google Analytics (GA4), Meta Ads Manager, Google Ads, Excel / Google Sheets Excellent team leadership, project management, and cross-functional collaboration skills Strong understanding of customer journeys, digital funnels, and full-funnel marketing Strategic thinker with hands-on execution ability Performance-obsessed with a test-learn-iterate mindset Strong communication and leadership presence Comfort with data storytelling and reporting to founders or senior stakeholders
Job Title : Digital Marketing Strategist
Location : Kandivali
Employment Type : Full-time
Experience : 3-4 years in eCommerce, Digital Marketing, or Growth Strategy
About the Role
We are looking for a data-driven, strategic, and execution-focused Growth Marketing Manager / Team Lead to drive sales across our D2C and eCommerce marketplace channels. You will lead the performance marketing strategy, optimize digital presence, manage cross-functional teams, and use data insights to build and execute revenue-focused campaigns.
This is a high-impact role for someone who thrives in a fast-paced, growth-first environment and knows how to combine analytics with creative marketing.
Key Responsibilities
Sales & Growth Strategy
- Develop and execute growth strategies to maximize sales across all online channels (DTC website, marketplaces like Amazon, Flipkart, etc.)
- Identify new acquisition and revenue opportunities across digital touchpoints
- Plan and implement pricing, offers, promotions, and upsell / cross-sell strategies
Paid Media Management
eCommerce Marketplace Management
Analytics & Reporting
Team Management
Digital & Social Strategy
Required Skills & Experience
Preferred Traits
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Marketing Strategist • Mumbai Metropolitan Region, India
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