Associate Director - Open Programmes (Executive Education) (Apply in 3 Minutes)

Job Purpose

As the Associate Director of the Executive Education Division, you will play a pivotal role in shaping the strategic direction and operational excellence of our Open programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing both B2B and B2C verticals, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations / improvements and digital transformation initiatives.

Key Responsibilities :

Strategic Revenue Growth :

• Devise and execute comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments.
• Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases.

Digital Marketing :

Engagement with Research Centers :

Strategic Planning Excellence :

Budgetary Maestro :

Annual Planning :

Financial Forecasting :

Conversion Optimization :

Job Specification

Knowledge / Education

MBA

Specific Skills

Understanding market & environment, Strategy planning, Negotiation, Facilitation & research, Revenue Generation, Relationship management, Business unit management,

Marketing, Sales / Business Development, Team management, Leadership, Cross functional collaboration,

Desirable Experience

10-15 years - 6-8 years of relevant experience with 2-3 years in a people management role

1. Salesforce CRM and Digital Transformation :

Job Interface / Relationships :

Internal

External

Key Responsibilities and % Time Spent

To understand market & environment needs for Open programmes - 10%

To enable enrollments for Open programs and meet the revenue through business development ( Both for B2C & B2B Channels) - 30%

To direct and understand Digital Marketing campaigns effectively to aid business development - 20%

To strengthen and build network with alliances / partners, Program Management Head, External Faculty and EE Alumni - 5%

To perform people responsibilities for Open programs functions -10%

To develop Budget guidelines for the year and ensure enhancement of processes and systems for smooth functioning of the department - 10%

To interact with internal and external agencies on an ongoing basis - 15%

Total Time Spent on All Responsibilities - 100%