Marketing Executive

About Mercom India :

Mercom India is a leading clean energy communications and research firm delivering cutting-edge market intelligence, India’s most-read clean energy news platform, and industry-defining events such as the Mercom India Renewables Summit and the C&I Clean Energy Meet. We are a trusted voice in India’s energy transition. Learn more at

Role Overview :

We are looking for a driven and detail-oriented Marketing Executive to support and execute multi-channel marketing campaigns across Mercom India’s portfolio of products and services. This includes promoting our clean energy news platform, growing our newsletter and subscription base, driving awareness and registrations for our events, and marketing research reports and dashboards. This is an exciting opportunity to contribute to the success of a mission-led organization shaping India’s renewable energy sector.

Responsibilities

• News & Newsletter Marketing : Promote Mercom India’s daily news and newsletters to expand subscriber base and engagement. Coordinate newsletter audience growth strategies and performance tracking—market advertisements across platforms.
• Subscriptions : Drive paid and free subscription campaigns for news and premium content. Manage onboarding, drip campaigns, and conversion optimization.
• Research Reports & Dashboards : Promote Mercom India’s research offerings, including market reports and dashboards, to drive sales and engagement.
• Events Marketing : Plan and execute marketing campaigns for Mercom India’s events, such as the Renewables Summit and C&I Clean Energy Meet, to maximize attendance and sponsorship opportunities.
• Campaign Execution : Manage end-to-end digital marketing across email, social media, web, and paid platforms. Coordinate with design and other teams for creatives and messaging.
• Content Creation : Write copies and create compelling marketing materials, including brochures, newsletters, and promotional content.
• Marketing Automation : Use tools such as Mailchimp, HubSpot, or equivalents to manage segmentation, email workflows, and campaign analytics.
• Collaboration : Work closely with cross-functional teams, including sales, editorial, and research, to align marketing strategies with business objectives.
• Performance Tracking : Analyze campaign KPIs, prepare reports, and recommend improvements to enhance reach and conversions.

Required Skills & Qualifications :

Preferred :

Why Join Mercom India?