Sales Excellence Head - We are seeking a dynamic and results-oriented Sales Excellence Lead to play a pivotal role in shaping and driving our sales strategy and execution. This role will be instrumental in building a robust analytics infrastructure, optimizing our distribution network through technology and strategic development, and spearheading the growth of our offline channels. The ideal candidate should possess a strong analytical mindset, a deep understanding of FMCG sales operations, and the ability to collaborate effectively with cross-functional Sales Analytics Infrastructure :
- Define and implement the right analytics infrastructure to track key sales performance indicators (KPIs) across all Offline channels.
- Develop and maintain dashboards and reports to provide actionable insights to the sales leadership and teams.
- Identify opportunities for data-driven decision-making to improve sales efficiency and effectiveness.
2) Distribution IT & Automation :
Evaluate, implement, and manage relevant IT solutions and automation tools to optimize our distribution network.Collaborate with IT vendors and internal teams to ensure seamless integration of systems.Identify and implement automation opportunities to streamline distribution processes, reduce costs, and improve efficiency.3) Distribution Model / Reach Strategy Development :
Analyze current distribution models and identify opportunities for optimization and expansion.Develop and propose innovative distribution strategies to enhance market reach and penetration.Conduct market research and competitor analysis to inform distribution strategy decisions.Collaborate with the sales leadership to define clear distribution targets and objectives.4) Offline Channel Development :
Develop and execute strategies for expanding and strengthening Pilgrims presence in offline channels (e.g., General Trade, Modern Trade, EBOs, Salons).Identify and evaluate potential offline channel partners.Work closely with the Offline Sales team to develop channel-specific sales plans and initiatives.Collaboration and Stakeholder Management :
Work closely with the Offline Sales team to understand their needs and provide necessary support and insights.Collaborate effectively with Marketing, Supply Chain, and Finance teams to ensure alignment and seamless execution of sales strategies.Key Requirements :
Proven track record of developing and implementing successful sales strategies and initiatives.Understanding of distribution models and experience in leveraging IT and automation for distribution optimization.Experience in developing and managing offline sales channels.Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights.Experience in setting up and managing sales analytics infrastructure and tools is an added advantage.Excellent communication, presentation, and interpersonal skills.Ability to work independently and collaboratively in a fast-paced environment.Strong project management skills with the ability to manage multiple projects simultaneously.(ref : iimjobs.com)